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Assistant Director, Brand and Marketing Communications
2 weeks ago
Key Responsibilities:
Brand and Marketing Communications:
- Define and align NBS's long-term vision and positioning with business goals
- Conduct market research to guide strategies
- Support departments in aligning communications with the NBS brand to ensure a consistent brand image
- Execute campaigns across various channels to communicate the brand's value
- Create compelling content for multiple platforms in managing the school's online presence, including social media and websites
- Evaluate communication strategies using performance metrics
Public Relations:
- Build and maintain relationships with various stakeholders, including the media and influencers
- Develop a PR calendar and manage media relations
- Lead press releases and responses to media queries
- Monitor media coverage and track performance metrics
- Stay updated on industry best practices and trends
Key Requirements:
- Degree holder in Communications, public relations, marketing, or equivalent
- 10-12 years in strategic communication planning, content creation, and distribution, ideally in education or corporate sectors
- Proficiency in brand management, media relations and crisis communication
- Strong in project and stakeholder management, analytical and strategic thinking
- Ability to create compelling content for digital channels
- Experience in thought leadership initiatives
- Familiarity with media tracking and social listening tools
- Creative, resourceful, meticulous, initiative-driven, results-oriented with a focus on meeting deadlines
Hiring Institution: NTU
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