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Retention Marketing Lead

4 weeks ago

Singapore MONEYSMART SINGAPORE PTE. LTD. Full time
Roles & Responsibilities

Responsibilities

●Strategize, plan and execute an integrated marketing and communications

approach to continuously engage, recommend, reward and retain our existing

customer base

●Own the implementation and activation of our martech Customer Engagement

Platform and develop and deliver email marketing campaigns to bring

customers back to our platform

●Develop a strong and robust understanding of our customer base; their needs

and behaviours, leveraging our Data Analytics, Audience Segmentation and

Customer Insight capabilities to achieve our retention and product marketing

goals

●Master an understanding of our Customer Data Platform and 1st party data

capabilities for segmentation, targeting and activation

●Partner with Product and Tech teams to develop strategies that get to know our

customers better through customer profiling

●Work closely with the Marketing Acquisitions team to reduce paid media

dependency and demonstrate organic revenue contribution, repeat purchase

behaviours and long term customer engagement

●Build and own tracking analytics, dashboards and forecasts that define,

monitor and report key performance indicators for customer retention

●Ensure retention strategies and initiatives are in alignment with the high-level

marketing and brand strategy and the company's strategic vision

Requirements

●Minimum 3 years of direct, relevant experience in CRM, retention, customer

engagement and lifecycle marketing (strong preference for experience within

a leading eCommerce or fintech company)

●Proven track record leading communications strategy and executing CRM

campaigns

●Strong experience in leveraging a customer engagement platform

●Expertise in executing and managing multi-pronged marketing campaigns

including online marketing, product marketing and direct marketing

●Strong experience working cross-functionally with Product, Technology and

other functional teams

●Experience executing marketing plans across multiple ASEAN and East Asian

markets preferred

●Some experience leading and managing direct reports is preferred

Tell employers what skills you have

CRM
Customer Retention
Product Marketing
Segmentation
Asian Markets
Customer Engagement
Email Marketing
Targeting
Strategy
Online Marketing
Audience Segmentation
Mobile Applications
Integrated Marketing
Acquisitions
Data Analytics
Direct Marketing