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Digital Marketing Specialist

1 month ago

Singapore IGUS SINGAPORE PTE LTD Full time
Roles & Responsibilities
  • Responsible for increasing the online traffic, web shop revenue, and web leads for a product line.
  • Research, understand, and interpret the needs of buyer personas for a product line in a variety of industries.
  • Deeply understand key industries and how your product line brings specific benefits to each.
  • Align web pages to the needs of the buying personas to convert traffic into online customers.
  • Increase traffic to web pages by executing email and social media campaigns while assisting with advertising campaigns.
  • Systematically survey web visitors and online shoppers to gather actionable feedback.
  • Regularly report on traffic, revenue, and lead performance to marketing and sales leadership.
  • Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
  • Curate all assets on YouTube channel for igus product.
  • Create posts about igus product line on Facebook, LinkedIn, Instagram and Twitter.
  • Monitor key online marketing metrics to track success.
  • Create and maintain online listings across e-commerce platforms.
  • Ensure that the brand message is consistent.
  • Conduct research on market trends, brand's audiences and competitors, and end-to-end consumer journey to drive engagements and conversions.
  • Stay abreast of emerging digital tools and platforms, digital marketing trends, new technologies, and share insights with the rest of the team.
  • As this position develops, the employee maybe assigned additional duties or special projects as deemed necessary by the management.

Requirements:

The successful candidate will be expected to possess and display the following skills, knowledge and attributes in order to excel in the role:

  • Diploma in either Marketing, Digital Marketing, Mass Communication or relevant field. New graduates are welcome.
  • At least 2 years of working experience in the related field.
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Excellent knowledge of MS Office applications, marketing computer software and online applications (CRM tools, online analytics, Google Adwords etc.)
  • Working knowledge of ad serving tools
  • Experience in setting up and optimizing PPC campaigns on all major search engines.
  • Excellent organizational and multi-tasking skills.
  • Outstanding communication and interpersonal abilities.
  • Incredible attention to detail.
  • A team-player with a customer oriented approach, contribute and work together with the rest of the team to meet the company's goal & growth objectives.
Tell employers what skills you have

Digital Media
Ad Serving
SEM
Advertising
Social Media
Listings
Email Marketing
Channel
Online Marketing
Content Marketing
Display Advertising
Digital Marketing
Social Media Marketing
Google Ads
Facebook
Google Analytics
SEO
PPC
LinkedIn
Adobe Photoshop