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Commercial Business Manager

4 weeks ago

Singapore COOK SOUTH EAST ASIA PTE LTD Full time
Roles & Responsibilities

As a Commercial Business Manager, Vascular for SEA region, you will play a pivotal role in enhancing customer and distributor performance, managing pricing principles and contracting within the region. You will support the sales processes, implementing price management strategies, and fostering collaboration across departments to maximize business opportunities. Your role will engage with both direct and indirect markets, analyzing market data, and leading strategic initiatives to meet commercial objectives. Additionally, you will ensure compliance with company policies and procedures while maintaining a strong focus on dealer and customer satisfaction and profitability.

Reports To: Senior Manager, Commercial Business, Vascular Division

Responsibilities

The main responsibilities will encompass, but will not be limited to:

Manage the Business:

  • Supports the Country Business Managers, Regional Business Managers & Clinical Support Specialist in the sales processes to ensure revenues for that region are achieved.
  • Creates, monitors and applies price management principles in the region in-conjunction with commercial business analyst.
  • Clearly demonstrates an in-depth knowledge of the contract and tendering environment to benefit and impact commercial business.
  • Participates in meetings with direct and indirect customers to drive relations, customer perception and awareness of the price management principles.
  • Uses and educates the team on the commercial toolbox so that sound commercial judgements and actions are taken.
  • Leads and delivers the commercial business plan objectives by using a high level of business acumen.
  • Create strong relationships with key stakeholders to allow for the development of value-based opportunities.

Customer:

  • Supports customer interaction enhancing experience and sales opportunities.
  • Maintains a general knowledge of applicable Cook products/procedures and competitor products.
  • Ensures business planning and pricing is efficient, effective, profitable, and compliant with company guidance while meeting the needs of our customers.
  • Leads comprehensive customer business reviews as needed, including defense of current business, identification of new opportunities, and communication of custom Cook solutions.
  • Has high level knowledge about the ordering process and key contacts within customer accounts to improve this process as applicable.
  • Demonstrates a strong ability and use of communication skills with internal and external stakeholders.
  • Analyze, understand, and communicate causes of lost business and collaborate with business/sales teams on plans to recover.
  • Understands customer structure, roles, and responsibilities to aid the collaborative approach.
  • Leads and participates in commercial tasks to protect current business and creates new opportunities via this business route.
  • Leads and manages the assessment of customer commitment to contracts and products to uncover opportunities to grow commitment or reassign pricing tier.

Collaboration:

  • Leads collaboration to utilize company resources across divisions as needed effectively and efficiently to identify, qualify, and prioritize opportunities to maximize growth and profitability.
  • Strategize with relevant clinical sales teams and lead a comprehensive approach to new opportunities, stakeholder alignment, and value analysis engagement in assigned accounts.
  • Maintains relationship with all colleagues to support business requirements.
  • Maintains relationship with all colleagues to support business requirements.
  • Demonstrates strong communication abilities with internal and external stakeholders.
  • Understands our company structure and the associated roles to support the collaborative approach.
  • Manages and collaborates in commercial tasks to protect current business and creating new opportunities.
  • Analyze, understand, and communicate causes of lost business and collaborate with business/sales teams on plans to recover.

Organizational:

  • Meets or exceeds the administration requirements related to job role.
  • Adheres to company policies, process, and procedures consistent with company timelines.
  • Understand their role and how it fits into the Cook structure to ensure dealer and business objectives are met.
  • Proves in their actions that they understand the importance of teamwork and how it aligns with the companies' policies and expectations.
  • Working closely with the Country Business Manager, Regional Business Managers, Commercial Business Analysts, Commercial Account Specialists and the Clinical Support Specialists to ensure commercial goals are achieved and aligned with business plan.
Qualifications
  • Degree or equivalent is desirable, and 3-5 years relevant industry experience is preferred
  • A proven track record of successful medical sales, sales management, marketing is preferred; Business to Business Selling, national accounts, or procurement group purchasing experience is desirable
  • Knowledge of Hospital Materials Management procurement, inventory and contracting processes is desirable
  • Language Skills - Excellent written and verbal command of English and other relevant languages
  • Ability to interact and communicate at all levels within an organisation
  • Proven ability to both lead others and work in a team
  • Analysis, administration and selling skills are all required
  • Clinical awareness preferred
  • Knowledge of the product line is an advantage
  • Computer skills in Microsoft Excel, Word, PowerPoint, Access and Business Objects
  • Availability and willingness to travel on company business
Tell employers what skills you have

Customer Interaction
Business Acumen
Sales Management
Medical Sales
Value Analysis
Business Planning
Business Objects
Selling Skills
Customer Satisfaction
Tendering
Materials Management
Pricing