Content Marketing Executive

4 weeks ago

Singapore HINOMI PTE. LTD. Full time
Roles & Responsibilities

Job Summary:

We're looking for a Content Marketing Executive who is passionate about storytelling, brand expression, and creating content that connects. You'll work closely with our Senior Brand Manager to bring brand strategies to life through compelling content across platforms — from brand visuals and product messaging, to engaging social media posts and campaigns. This role will be key in shaping how our brand is expressed, experienced, and engaged with by our audiences across touchpoints.

Key Responsibilities:

Support Core Brand Content Development

  • Assist in the planning and execution of core brand assets: product KV, brand decks, video storyboards, digital banners, and marketing toolkits
  • Coordinate with internal design team or agencies to ensure high-quality creative delivery
  • Organize and maintain brand asset libraries and content documentation

Plan and Execute Owned Content (Instagram / Facebook / Website/ etc.)

  • Support content calendar planning for key owned platforms (Instagram, Facebook, website)
  • Draft engaging social media copy in English that aligns with brand tone and target audience preferences
  • Collaborate with designers to deliver content on time and on-brand
  • Track and optimize content performance, summarize insights regularly

Social Media Engagement & Brand Voice Maintenance

  • Help manage day-to-day community engagement: responding to DMs, comments, and mentions
  • Monitor user feedback, social listening signals, and competitor content for inspiration and insight
  • Identify UGC (user-generated content) or customer stories worth amplifying
  • Support small-scale KOL outreach and content collaboration when needed

Qualifications:

  • Bachelor's degree, 1–3 years of experience in content marketing, brand communications, or social media
  • Strong English writing skills — clear, creative, and audience-sensitive
  • Familiarity with Western social platforms (especially Instagram & Facebook) and digital content trends
  • Strong sense of visual quality and brand alignment
  • Ability to multitask across multiple content projects, strong organizational and project management skills.
  • Proactive attitude, strong attention to detail, and a willingness to learn
  • Basic Mandarin communication skills (for internal team interaction only)
  • Bonus: experience using Canva, Meta Business Suite, Figma, Notion, or similar tools.
Tell employers what skills you have

Social Media
Content Strategy
Canva
Content Marketing
Project Management
Digital Marketing
Communication Skills
Storytelling
Facebook
Content Development
Writing Skills

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