Regional E Commerce Project Manager

Roles & Responsibilities

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The Summary:

As the Regional E Commerce Project Manager for APAC, you will be the driving force behind business growth across all D2C digital channels in the APAC region. Collaborating closely with local Business Development Managers and E-Commerce Managers, you will develop and implement growth strategies, continuously evaluate business performance, and rally support from country product and marketing teams to drive growth. As a domain expert in e-commerce growth, system development, and automation, you will design effective performance marketing plans and oversee the implementation of marketing technologies. You will lead and mentor country e-commerce teams, sharing best practices and know-how to ensure success. Your proven track record in implementing and growing digital businesses will be instrumental in achieving our ambitious goals.

The Responsibilities:

Strategic Planning:

• Develop and implement country-level e-commerce growth strategies aligned with regional and global strategies and business goals.
• Identify and execute e-commerce and marketing technology initiatives to enhance e-commerce performance.
• Monitor and analyze market trends, competitor activities, and customer behavior to inform strategic decisions.

Digital Technology Implementation and Technical Management:

• Lead the deployment of digital technologies, including modules, extensions and marketing automation tools on e-commerce platforms.
• Collaborate with IT and development teams to ensure seamless integration of new technologies, implement new features, integrations, and system upgrades.
• Monitor and track pending technical issues and tasks to ensure timely resolutions and deployment
• Oversee the testing, troubleshooting, and optimization of digital tools and platforms.

Performance Marketing:

• Design and develop regional digital and performance marketing framework including programmatic ads, SEO, SEM, and email marketing.
• Monitor, analyze and optimize the performance of marketing campaigns by providing insights, recommendations and suggestions to countries.

Performance Monitoring and Reporting:

• Track key performance indicators (KPIs) to measure the success of e-commerce initiatives.
• Generate regular reports on sales and marketing performance, customer engagement, and ROI.
• Use data-driven insights to refine strategies and improve overall e-commerce performance.

Customer Experience Enhancement:

• Develop and implement strategies to improve the online shopping experience.
• Utilize digital technologies to personalize customer interactions and enhance satisfaction.

Leadership and Collaboration:

• Manage and mentor country e-commerce and marketing professionals, providing guidance and support with best practices and know-hows in area of digital business development, performance marketing and digital technologies
• Foster a collaborative environment with cross-functional teams, including marketing, sales, and product.
• Ensure alignment of e-commerce activities with regional and global business goals.

The Requirement:

Professional Experience:

• 3+ year experience with proven tracking record in growing revenue and transactions in a brand.com environment

Technical Skills:

• Strong understanding of e-commerce platforms, digital marketing tools, and CRM systems.
• Proficiency in data analytics and performance tracking tools.
• Knowledge of web development and UX/UI principles.

Strategic Thinking:

• Ability to develop and execute comprehensive e-commerce growth strategies.
• Strong analytical skills to interpret market data and identify growth opportunities.
• Innovative mindset to leverage digital technologies for competitive advantage.

Marketing Skills:

• Expertise in digital marketing strategies and media activation, including SEO, SEM, programmatic ads, and email marketing.

Leadership and Management:

• Proven experience in managing and guiding e-commerce and marketing specialists.
• Excellent communication and interpersonal skills to foster collaboration.
• Ability to motivate and inspire team members to achieve high performance.

Communication Skills:

• Strong written and verbal communication skills.
• Ability to collaborate effectively with cross-functional teams and external partners.

Customer-Centric Approach:

• Deep understanding of customer behavior and preferences in the digital space.
• Ability to design and implement customer-centric strategies to enhance the online experience.

Adaptability and Continuous Learning:

• Ability to stay updated with the latest trends and advancements in digital technologies.
• Willingness to adapt to changing market conditions and business needs.
• Commitment to continuous learning and professional development.

Tell employers what skills you have

CRM
Growth Strategies
SEM
Analytical Skills
Customer Experience
Technical Management
Customer Engagement
Automation Tools
Email Marketing
Adaptability
Digital Marketing
Technology Implementation
SEO
Web Development

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