Senior Asst Director, Marketing Communications
2 months ago
Our client is actively searching for Senior Asst Director, Marcom Lead to join their team
If you are a dynamic individual seeking a new career opportunity, read further
This role supports the University’s giving mission by fostering meaningful relationships and strategic partnerships with philanthropists, alumni, business community partners, corporations, foundations and friends that result in goodwill and philanthropy towards education and research that underpin a shared sustainable future.
The Lead, Marketing Communications will strategize, plan, and execute comprehensive marketing communication initiatives to drive and support fundraising efforts. This role involves leveraging various communication channels to effectively convey the organization's mission, goals, and fundraising campaigns to targeted audiences, fostering engagement and financial support.
Responsibilities:
Campaign Strategy Development
- Develop and drive comprehensive marketing communication strategies for fundraising campaigns.
Content Creation and Collateral Development
- Develop and produce proposals for donors.
- Oversee the creation of compelling content for various platforms and channels.
Multi-Channel Marketing Implementation
- Define and utilize a mix of traditional and digital marketing channels to maximize reach.
- Formulate and lead in implementing online strategies, including email campaigns, social media, and website optimization.
Brand Messaging and Positioning
- Devise and lead in implementing a consistent and compelling brand message aligned with organizational values.
The ideal candidate will need to have the following qualities and experience:
- Degree in Communications, Marketing Communications, Journalism or a related field
- In-depth understanding of fundraising culture/trends, donors’ behaviour, preferences and the philanthropic landscape.
- Experience in corporate communications work, with at least 5 years in managerial positions
- Adept at writing across a range of styles for a wide spectrum of stakeholders and audiences
- Ability to think critically, and respond effectively to changing needs and requirements of projects and programmes
- Ability to conceptualise and develop communications strategy and plans
- Good understanding and working proficiency of social media and/or digital platforms
- Highly creative thinker and able to supervise team members in communications and writing
- Exceptional planning and organisational skills with a demonstrated ability to meet deadlines, work under pressure and establish priorities, with a commitment to quality outcomes.
- Confident and articulate
An exciting career awaits the right candidate Click "Quick Apply" to register your interest now.
All applicants' CV will be treated with the strictest confidentiality. We regret to inform that only shortlisted candidates will be contacted.
Tell employers what skills you have
Strategy Development
Social Media
Fundraising
Hospitality Industry
Marketing Communications
Marketing
Customer Marketing
Philanthropy
Journalism
Digital Marketing
Writing
Microsoft Word
Strategic Partnerships
Corporate Communications
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