Manager, Regional Marketing

4 weeks ago

Singapore SYSMEX ASIA PACIFIC PTE. LTD. Full time
Roles & Responsibilities

Key Job Purpose:

Management of the Hematology business unit (BU) – Sets optimal conditions in achieving sales & marketing targets of the BU, and initiates plans and activities to exceed BU’s objectives.


Management of the assigned product portfolio throughout the product life cycle - from product conceptualization to obsolescence.


Key activities include identifying opportunities, specifying products, pre-launch, launch, & post-launch activities, market adoption, and project management.


Job Description:

Product Management & Strategy

  • Plans and prepares new product launch collaterals and annual marketing plans.
  • Conducts analyses required for strategic decision support relating to target markets, market segmentation, SWOT analysis, competitive intelligence, positioning, and others that may be brought about by the market dynamism of the assigned business unit.
  • Conducts gap analyses to identify evidence and proof sources needs to realize full value proposition of product portfolio.
  • Translates science, technology, & customer requirements into marketing messages and product positioning, and communicates clearly with country representatives (sales/marketing people, country heads).
  • Conceptualizes marketing communication tools leading towards the achievement of the product-specific strategy.
  • Develops high impact marketing and educational programs leading to system and brand conversion.
  • Prepares comprehensive competitive comparison portfolio and communicates clearly to individual country sales/marketing members.
  • Sets up competitive pricing for all products within the assigned BU.

Business Development

  • Oversees the design and implementation of approved product initiatives, including launch of new products & services, introducing product enhancements, and coordinating pricing modifications.
  • Identifies competitor activities and develops strategic actions to address them.
  • Provides expert assistance to business partner representatives (distributors/affiliates) as second/third level support, depending on each individual country structure.
  • Handles customer complaints and implements corrective/preventive actions across a professional and timely manner.
  • Establish strategic initiatives with key opinion leaders (KOLs) to support the continuous success of the assigned BU.
  • Deliver comprehensive and highly professional product and marketing training to all business partners.
  • Drives the development of appropriate customer / market segmentation, segment-specific value proposition, and associated sales/marketing tools.
  • Organize &/or support regional marketing activities such as seminars, trade shows, etc., as needed.
  • Provides support and guidance to business partners regarding products and market-related issues.
  • Manages Sysmex NPP – strategic marketing site (for assigned BU)

Implementation of favorable conditions towards achievement of team’s overall objectives

  • Builds a motivating and encouraging environment in the region and within the team.
  • Suggests and implements plan of actions that will add value to the team’s performance.
  • Takes accountability to projects-on-hand, including each BU’s annual marketing expense budget.
  • Accepts other roles assigned that will help improve team’s operation efficiency

Cross-Functional Role

  • Cross-functional collaboration with intra-/interdepartmental teams to achieve shared goals.
  • Leads the new product launch process within SAP

Job Requirements:

  • Minimum Bachelor of Science Degree or equivalent.
  • Minimum 3 years working experience in the clinical laboratory.
  • Minimum 5 years marketing experience within the IVD industry.
  • Strong written & verbal communication.
  • High level of planning and execution skills.
  • Understanding of basic financial statements .
  • Proven analytic skills with ability to understand complex market & product data to produce sound business recommendations.
  • Ability to analyze & prioritize opportunities and generate proposals further decision-making.
  • Travel frequency: High (50%)

Tell employers what skills you have

sales and marketing plan
Hematology
Sales and Marketing
annual marketing plan
Market segmentation
Conceptualization
SWOT Analysis
Cross Functional Relationships
marketing programs
Strategy
Product Management
Project Management
Accountability
Competitive Intelligence
Business Development
Product Lifecycle
Laboratory
Product Strategy
Product Launch

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