Regional Marketing Technology Manager

2 weeks ago

Singapore SAMSUNG ASIA PTE. LTD. Full time
Roles & Responsibilities

Regional Marketing Technology Manager

Samsung Asia Pte Ltd


This role sits in the Regional Digital Marketing team and will be leading the Marketing Technology (MarTech) function across SEA & Oceania region.

The MarTech Manager works with the marketing team to enable and deliver data-driven, integrated customer experiences against the marketing technology stack. This job will collaborate with key stakeholders, to advocate for changes in the direction of marketing technology used across the business.

A successful applicant will know how to use the available platforms and solutions for CDP, CMS, marketing automation, digital, consent management platforms, DMPs, CX, CRM, and customization, existing 3rd party cloud solutions and be capable of successfully integrating solutions with other corporate and third-party systems.


Leadership and Subject Matter Expert

  • Analyse and deliver strategic insights on current marketing technology.
  • Translate technical issues into clear communication for management.
  • Translate business needs into optimized marketing solutions.
  • Recommend solutions to optimize marketing technology.
  • Design, scope, and specify MarTech projects, ensuring effective delivery.
  • Oversee lead engagement strategies and custom solution delivery.
  • Collaborate with Global Headquarters to influence MarTech software, tool features, functions and connection needs regionally.
  • Stay updated on new techniques and technologies in the field.
  • Conceptualize and implement workarounds for marketing system limitations to power business needs and requirements.
  • Ensure clear tracking and recording of marketing efforts.
  • Understand and utilize 3rd party cloud infrastructure for data analysis.
  • Excellent understanding of the impact of cookieless future. Address challenges, advise, recommend and drive solutions towards ensuring effective marketing in the cookieless future.
  • Manage multiple vendors to enhance end-to-end marketing solutions.
  • Drive data sharing and compliance within the organization.
  • Support, educate, and drive capabilities of marketing systems.
  • Act as a technical interface and define data sharing protocols.
  • Support major flagship launches and ensure system uptime.
  • Assist deployment and data teams during crucial marketing campaigns.
  • Identify and resolve data pipeline interruptions promptly.

Regional Governance

  • Act as the regional gatekeeper to our 1PD Marketing Database, managing and controlling all requests for access, download while monitoring the usage to ensure legal and privacy compliance as well as prioritizing customer experience (prevent opt-outs).
  • Acts as the data privacy officer for the marketing team.
  • Collaborate on understanding PII legal frameworks and communicate data security policies internally.
  • Govern internal and external use of customer data in compliance with legal frameworks.
  • Audit marketing systems for compliance and recommend changes.
  • Stay updated on Samsung and external government regulations regarding data use.
  • Ensure marketing systems adhere to legal policies in collaboration with legal teams.
  • Audit data storage for policy adherence, including on-premise and cloud data.
  • Monitor vendor use of cloud systems for compliance and budget adherence.
  • Act as a gatekeeper for Samsung marketing systems and report security issues to HQ.
  • Respond to security issues promptly and ensure alignment with HQ security requirements.

Project management

  • Lead major platform changes, especially CRM and cookieless initiatives.
  • Define marketing capability lapses, influence necessary changes to senior management, and ensure project execution from project planning to testing and roll-out.
  • Architect effective solutions and workarounds for marketing infrastructure limitations.
  • Manage multiple vendors to ensure project rollout within timeframe.
  • Create and present project status reports to management.

Team reporting and Budget Management

  • Prepare strategic business reporting decks and manage team activity reporting.
  • Strict management of team budget and maintain strong vendor relationships.
  • Control technical team budget and provide monthly reports to management.
  • Ensure compliance with Samsung finance processes and timelines.
  • Explain technical expenditure rationale to finance teams to maintain budget integrity.


Requirements:

  • Bachelor's degree required, MBA or Master's preferred
  • Minimum 8 years' work-experience in marketing/digital technology within business consultancy firm / electronics / tech / finance or CPG sector
  • Strong project management capabilities with knowledge of marketing, technology, key IT initiatives, enterprise- and inter-enterprise-level systems integration
  • Experience with CDPs, CRM solutions, paid media platforms, and email delivery issues
  • Expertise in API integration and ETL, both on-premise and in cloud
  • Understanding of data platform tools for marketing automation and operations
  • Proficiency in SQL and database foundations for data management
  • Strong analytical, communication, and collaborative skills
  • Independent, self-driven, responsible, with prior regional experience managing CoE and Operations team a plus
  • Ability to travel regionally (~25%), professional certifications are a plus (eg. PMP, Certification in Adobe Marketing Cloud / SAP)

Tool experience: SAP Hybris, Adobe product suites (Audience Manager, Campaign, Target), Google Cloud & AWS Cloud Storage


Tell employers what skills you have

CRM
SQL database
audience analysis
digital marketing technology
Email Gateway
Marketing Automation
Budget Management
Hybris
Customer Experience
Data Management
Rollout
Cloud Storage
Systems Integration
Audience Management
Project Management
Digital Marketing
PMP
Google Cloud
API
Amazon Cloud

  • Regional Marketing Technology Manager

    2 weeks ago

    Singapore Samsung Asia Pte. Ltd. Full time

    Regional Marketing Technology ManagerSamsung Asia Pte LtdThis role sits in the Regional Digital Marketing team and will be leading the Marketing Technology (MarTech) function across SEA & Oceania region. The MarTech Manager works with the marketing team to enable and deliver data-driven, integrated customer experiences against the marketing technology stack....

  • Regional Digital Technology Manager

    6 days ago

    Singapore SHISEIDO ASIA PACIFIC PTE. LTD. Full time

    Roles & ResponsibilitiesMAIN PURPOSEThe Regional Digital Technology Manager is responsible for overseeing the implementation, integration, and optimization of point-of-sale (POS) across the organization's regional and Singapore operations. This role serves as a technical and business partner to the regional leadership, vendor management, and project teams to...

  • Regional Digital Technology Manager

    4 days ago

    Singapore Shiseido Asia Pacific Pte. Ltd. Full time

    MAIN PURPOSEThe Regional Digital Technology Manager is responsible for overseeing the implementation, integration, and optimization of point-of-sale (POS) across the organization's regional and Singapore operations. This role serves as a technical and business partner to the regional leadership, vendor management, and project teams to ensure the successful...

  • Marketing Expert – Technological Products

    3 weeks ago

    Singapore GMP Technologies Full time

    Marketing Expert - Technological ProductsOur client is one of the technological solutions distributors in the Pan-Asia Regions. Taping on the flourishing demands of technological applications, the company is expanding rapidly across ASEAN countries. Responsibilities:To evaluate current marketing trends and formulate effective marketing strategies for...

  • Senior Manager/Manager

    3 weeks ago

    Singapore GVT Government Technology Agency Full time

    .Job ResponsibilitiesScan and research technology landscapes to be kept abreast of industry developments as well as developments from international standardisation organisations (e.g. IEEE, ITU)Evaluate, re-design, assess market solutions and identify potential collaborations with strategic industry partners to support IMDA's regulatory requirements and...

  • Regional Marketing and Communications Manager

    1 day ago

    Singapore Aacsb International - The Association To Advance Collegiate Schools Of Business Ltd. Full time

    AACSB is the world's leading voice in business education, providing quality assurance (accreditation), intelligence and thought leadership, and learning and development (e.g., conferences, seminars, digital learning) opportunities to over 1,800 member organizations and more than 1000+ accredited business schools in over 100 countries and territories. AACSB's...

  • Regional Assistant Marketing Manager

    4 weeks ago

    Singapore Luxasia Full time

    LUXASIA is the leading beauty omnichannel distribution platform of Asia Pacific that has successfully enabled brand growth for more than 100 luxury beauty brands. Our integrated brand-building capabilities include luxury retail, online commerce, consumer marketing, and supply chain management. Since 1986, the company has partnered the world\xe2\x80\x99s...

  • Regional Assistant Marketing Manager

    4 weeks ago

    Singapore Luxasia Full time

    : LUXASIA is the leading beauty omnichannel distribution platform of Asia Pacific that has successfully enabled brand growth for more than 100 luxury beauty brands. Our integrated brand-building capabilities include luxury retail, online commerce, consumer marketing, and supply chain management. Since 1986, the company has partnered the world\'s finest...

  • Regional Assistant Marketing Manager

    3 weeks ago

    Singapore Luxasia Full time

    LUXASIA is the leading beauty omnichannel distribution platform of Asia Pacific that has successfully enabled brand growth for more than 100 luxury beauty brands. Our integrated brand-building capabilities include luxury retail, online commerce, consumer marketing, and supply chain management. Since 1986, the company has partnered the world\xe2\x80\x99s...

  • Regional Assistant Marketing Manager

    4 weeks ago

    Singapore Luxasia Full time

    : LUXASIA is the leading beauty omnichannel distribution platform of Asia Pacific that has successfully enabled brand growth for more than 100 luxury beauty brands. Our integrated brand-building capabilities include luxury retail, online commerce, consumer marketing, and supply chain management. Since 1986, the company has partnered the world\'s finest...

  • Regional Marketing Manager

    3 weeks ago

    Admiralty, Singapore Adecco Full time

    The Marketing Manager is accountable to lead the brand, digital, and campaign marketing for Business Units under the Sales & Leasing Group (SLG). He/She will be involved in the strategic planning and execution of marketing plans in Singapore, Hong Kong and China market. The Marketing Manager is accountable to lead the brand, digital, and campaign marketing...

  • Regional Go-To-Market

    3 weeks ago

    Singapore Randstad Pte Ltd Full time

    Regional Go-To-Market (GTM) Manager about the companyOur client is a global leader in the consumer appliance sector. Having been in operations for decades and with a strong presence in the market, the organization is committed to delivering top-notch, dependable solutions to meet the global demand. With operations spanning manufacturing, sales, and...

  • Regional Product Manager

    3 weeks ago

    Singapore GMP Technologies Full time

    Responsibilities - Manage in Product Management to ensure business success in terms of sales, profitability, and sustainability. - Conduct market research & customer visits to knowledge on technology in demand and trend to build into sound business decisions. - Provide insight on performing quantitative and qualitative data analysis using statistical tools....

  • Regional Marketing Manager, Asia-Pacific

    3 weeks ago

    Singapore Simcorp Singapore Pte. Ltd. Full time

    Who we areFor over 50 years, we have worked closely with investment and asset managers to become the world's leading provider of integrated investment management solutions. We are 2500+ employees, 80 nationalities with a broad range of nationalities, educations, professional experiences, ages, and backgrounds in general. SimCorp is an independent subsidiary...

  • Regional Marketing Manager, Asia-Pacific

    1 week ago

    Singapore SIMCORP SINGAPORE PTE. LTD. Full time

    Roles & ResponsibilitiesWho we areFor over 50 years, we have worked closely with investment and asset managers to become the world’s leading provider of integrated investment management solutions. We are 2500+ employees, 80 nationalities with a broad range of nationalities, educations, professional experiences, ages, and backgrounds in general. SimCorp is...

  • Regional Marketing Manager

    2 weeks ago

    Singapore Roadget Business Pte. Ltd. Full time

    Job Description Observe the latest developments and trends in e-commerce industry and formulate Market/brand operation strategies for specific regions/countries, including but not limited to Growth strategy, Market Assessment, 'Go-to-market' strategy, operating model, etc. Conduct industry research, create insights on leading companies, and in-depth analysis...

  • Manager, Regional Marketing

    4 weeks ago

    Singapore Sysmex Asia Pacific Pte. Ltd. Full time

    Key Job Purpose:Management of the Hematology business unit (BU) - Sets optimal conditions in achieving sales & marketing targets of the BU, and initiates plans and activities to exceed BU's objectives.Management of the assigned product portfolio throughout the product life cycle - from product conceptualization to obsolescence.Key activities include...

  • Manager, Regional Marketing

    4 weeks ago

    Singapore SYSMEX ASIA PACIFIC PTE. LTD. Full time

    Roles & ResponsibilitiesKey Job Purpose:Management of the Hematology business unit (BU) – Sets optimal conditions in achieving sales & marketing targets of the BU, and initiates plans and activities to exceed BU’s objectives.Management of the assigned product portfolio throughout the product life cycle - from product conceptualization to obsolescence.Key...

  • Regional Product Manager

    4 weeks ago

    Singapore Theexecutivecircle Asia Pacific Pte. Ltd. Full time

    Regional Product ManagerJob SummaryManage Product Marketing to effectively ensure achievement of the Business Plan/Set Target objective in terms of sales, profitability and sustainability.Adhere to and set systems to ensure a professional approach to all business activities, focusing on the Large Format Printing.Responsible for managing and implementing...

  • Regional Product Manager

    4 weeks ago

    Singapore THEEXECUTIVECIRCLE ASIA PACIFIC PTE. LTD. Full time

    Roles & ResponsibilitiesRegional Product ManagerJob Summary Manage Product Marketing to effectively ensure achievement of the Business Plan/Set Target objective in terms of sales, profitability and sustainability. Adhere to and set systems to ensure a professional approach to all business activities, focusing on the Large Format Printing. Responsible for...