Strategic Marketing Director

2 months ago

Singapore BECTON DICKINSON HOLDINGS PTE. LTD. Full time
Roles & Responsibilities

Who We Are
BD is a leading global medical technology company that creates medical technology, devices and laboratory equipment for a variety of needs across the healthcare sector. At BD, we are looking for candidates who possess passion, innovative solutions and a commitment to our one mission of improving access to groundbreaking medical and biotechnology services for people near and far, delivering state-of-the-art technology and cutting-edge research in the battle to fight and cure infectious diseases. With a global reach that extends across 50 countries worldwide, our network of professionals collaborates on effective measures to deliver enhanced patient quality such as lower health care delivery costs, improved health care and safety, and expanded health care for all. Join our company and see how you can become a part of one global mission to make a difference in human health.


About the role

Lead to build and deliver country business strategies by collaborating with businesses and functions. Collaborate with MD, BU leaders to identify and drive long-term headroom and accelerate opportunities. Work on strategic priorities for BD South East Asia based in market trends.


Role Responsibilities

Strategic Planning and Execution

  • Supports the Annual Strategic Review (ASR) and is responsible for assigned contents at the country level to ensure proper and consistent identification of opportunities, risks and related factors.
  • Engages with country leaders in the process of continuous ASR improvement by ensuring optimal engagement with ASR stakeholders.
  • Works with business leaders to develop portfolio and market expansion strategies for growth with addressing challenges in the local market environment.
  • Supports budgeting and projections to drive business priorities by collaborating with stakeholders.
  • Establishes governance for cross business collaboration activities to drive BD South East Asia’s strategic initiatives identified in ASR.

Market/Business Environment Analysis

  • Keeps abreast of industry/market trends, changing customer needs and technology developments through business and market insights activities, customer visits and maintains a network of high-level industry contacts.
  • Understands macro/micro economic indicators and consults with stakeholders for integrating them into business discussion and decision.
  • Leads analysis, aggregation and dissemination of market intelligence and analytics particularly in competitive analysis, market trends, customer buying processes and segmentations.
  • Develops business cases for local market expansion and innovation.
  • Plays proactive liaison with stakeholders to communicate the local market environment and extracts implications for businesses.

Commercial Excellence and Marketing

  • Understands business applications/systems, and data so that correlates data analytics in sharpening business strategies.
  • Analyzes components of commercial excellence and intervenes properly to provide solutions.
  • Develops and tracks KPIs for commercial excellence and marketing effectiveness.
  • Partners with business leaders to enhance marketing capabilities including digital transformation/omni-channel.
  • Provides the best practices of marketing strategy planning and execution to the organization.

Leadership and Others

  • Participates as a member of country and relevant regional leadership team, and any other teams deemed appropriate to promote company initiatives.
  • Delivers ad-hoc projects and assignments to meet the business needs.
  • Manages close collaboration and communication with country/region/global stakeholders.
  • Live with the BD Way and ensures to comply with relevant Acts, legal/ethical standards.

Qualification

Education & Career

  • Degree in Marketing or Business Administration or industry related discipline, MBA is a plus.
  • Experiences in business consulting is strongly preferred.
  • 10+ years of strategies, marketing, and/or commercial excellence roles.
  • Cross-cultural exposure.
  • Proven track of record in performance and leadership.

Professional Skills and Competencies

  • Expertise in market analysis and strategy development.
  • Design thinking.
  • Strong leadership skills in strategies, people and operational management.
  • Capability of interaction and influencing various stakeholders without authority.
  • Business acumen.
  • Organizational agility.
  • Leadership courage.
  • Demonstrates behaviors fundamental to the BD Way.

Culture and Benefits

Here at BD, we embrace a growth mindset, building capabilities for the future and helping you become the best version of yourself. We offer our employees a clear direction and career pathway for development. We pride ourselves on our transparent and rigorous talent processes that are inclusive, deeply embedded in trust, aligned with our culture, and enable us to achieve strategic imperatives of the organization. Our leaders are committed, engaged and accountable to making talent our top priority.


Tell employers what skills you have

Competitive Analysis
Strategic Planning
Strategy Development
Environment Analysis
Marketing Strategy
Business Acumen
Infectious Diseases
Market Analysis
Administration
Biotechnology
Market Intelligence
Design Thinking
Strategy Planning
Laboratory

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