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Senior Marketing Specialist

2 months ago

Singapore PLAYPARK PTE. LTD. Full time
Roles & Responsibilities

Join our team at the forefront of the online gaming industry as a Senior Marketing Specialist We’re seeking a highly skilled and experienced marketer with a proven track record of success in executing marketing campaigns across various channels.


This role plays a key role in driving our company’s growth and success. You’ll work closely with our dynamic product team, leveraging your expertise to help achieve our marketing goals and reach new audiences. With ample opportunities for creativity and innovation, you’ll have the chance to develop and execute cutting-edge marketing campaigns that will make a real impact.


If you’re passionate about gaming and marketing, and you’re looking for an exciting new challenge, we’d love to hear from you


Job Responsibilities

– Develop and execute marketing campaigns that encompass user acquisition, brand awareness, product marketing, community events both online and offline, OOH and ATL as well as UTL advertising.

– Work closely with product teams to develop marketing strategies that align with overall company goals.

– Collaborate with external partners, vendors, and agencies to ensure seamless execution of marketing campaigns, including digital advertising and social media campaigns.

– Manage and optimize digital advertising campaigns across multiple channels, including search, social media, programmatic, and mobile advertising.

– Analyze and report on the effectiveness of marketing campaigns, and provide recommendations for optimization.

– Develop and maintain strong relationships with customers and stakeholders.

– Stay up-to-date with industry trends and best practices, and incorporate them into marketing strategies as appropriate.

– Manage a team of marketing specialists and provide guidance and mentorship as needed.

– Provide comprehensive weekly and monthly reports to the Project Manager and to other related departments, keeping them abreast of campaign progress and major issues.

– Housekeep and maintain all platforms and tools related to the management of campaigns and merchandising inventories.


Job Requirements

– Bachelor’s degree in Marketing or a related field.

– Minimum of 3 years of experience in a senior marketing role, preferably in the online gaming industry.

– Proven track record of developing and executing successful UA, branding, product and digital marketing campaigns.

– Strong analytical and problem-solving skills, with the ability to use data to inform marketing decisions.

– Excellent communication and interpersonal skills, with the ability to build strong relationships with customers and stakeholders.

– Strong understanding of digital advertising platforms, including Facebook, Google Ads, programmatic advertising, and mobile advertising.

– Knowledge of social media platforms, including Facebook, Twitter, Instagram, and YouTube, and experience managing social media campaigns.

– Affinity for online gaming and a deep understanding of the industry in the local consumer market.

– Ability to work in a fast-paced, deadline-driven environment.

– Be able to work independently with a keen sense of ownership and responsibility.

– Be willing to work long and/or irregular hours when required.

– Experience managing a team of marketing specialists is preferred.

– Strong knowledge in MapleStory is an added advantage.



We are seeking highly self-motivated and talented team-players who can contribute towards bringing our games to the next level So if you have what it takes to join an agile and dynamic team that seeks to push everyday boundaries and are enthusiastic about games, love challenges, are innovative and ambitious, we want you


(MCF - Senior Marketing Specialist)


Tell employers what skills you have

Lead Generation
Mobile Advertising
Product Marketing
Social Media
Interpersonal Skills
Segmentation
Agile
Marketing
Merchandising
Mentorship
Digital Marketing
Online Gaming
Facebook
Able To Work Independently
Brand Awareness