Senior Marketing Communications Specialist
9 hours ago
Senior Marketing Communications Specialist
At LUMEN TECHNOLOGIES SINGAPORE PTE. LTD., we are seeking a seasoned Senior Marketing Communications Specialist to spearhead our marketing communications and PR efforts across APAC markets. As a key member of our regional sales, product, and marketing teams, the successful candidate will be responsible for creating and executing a comprehensive media and PR strategy.
- Develop and implement a strategic media and PR plan to increase LUMEN's share of voice in the market.
- Engage with media outlets to secure media opportunities and elevate key business leaders through thought leadership.
- Formulate key media messages for media engagements and one-on-one interview sessions, ensuring seamless coordination with regional teams.
- Manage PR agency relationships, track media coverage, and analyze successes.
- Execute the region's PR strategy using tactics such as media releases, customer stories, trends, and news hooks.
Social Media Marketing
- Oversee LUMEN Technologies' social media channels and maintain a content calendar that drives engagement.
- Create social media-friendly content by repurposing existing long-form content, and develop thought leadership profiles for key business leaders.
Internal Communications
- Provide strategic communications counsel to business leaders and support internal communications initiatives, including quarterly All-Hands and Employee Resource Groups.
Requirements
- Minimum 3+ years of experience in communications, media relations, and analyst relations in relevant fields.
- 3-5 years of digital marketing experience, including budgets and digital strategies.
- Enterprise B2B experience preferred, with a strong background in communications, marketing, media, or PR.
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