Marketing Communications Specialist
4 weeks ago
Job Summary
We are seeking a highly skilled Marketing Communications Specialist to join our team at People Profilers. The ideal candidate will have a strong background in marketing and social media, with experience in delivering successful campaigns and managing social communities for international brands.
Key Responsibilities
- Social Media Content Planning and Management
- Develop and implement social media strategies to drive brand awareness and engagement
- Manage social media content creation, including writing, designing, and publishing posts
- Monitor and analyze social media metrics to optimize performance
- Live Streaming and Social Media Short Reels
- Host and manage live streams on TikTok, Facebook, and Xiao Hong Shu
- Develop and implement live streaming strategies to engage audiences and drive brand awareness
- Collaborate with the team to create and produce high-quality live streaming content
- Media Relations
- Develop and implement media relations strategies to secure media coverage and build brand reputation
- Manage media requests and respond to media inquiries
- Develop written materials, including press releases and media statements
- Events and Marketing
- Conceptualize and manage events marketing campaigns to drive brand awareness and engagement
- Collaborate with the team to create and deliver dynamic marketing activities
- Manage events budget and evaluate results against goals
Requirements
- Minimum Diploma in Business/Marketing with 1-3 years of experience in marketing/social media
- Proven experience in delivering social media campaigns and social community management for international brands
- Strong knowledge of content creation and social media channels, including TikTok, Xiao Hong Shu, Facebook, and Instagram
- Passionate about the potential of social live commerce in the new digital retail
- Fun, energetic, creative, confident, and presentable in presenting, with a positive and likeable attitude
- Familiar with live streaming technology and proficient in using live streaming equipment and operations
- Have an in-depth understanding of the live streaming process and program content
- Passion for video creation and strong interest in content making for social media
- Flexibility to work during evenings, weekends, and public holidays based on promotional needs and live broadcast schedules
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