Marketing Communications Specialist

4 weeks ago


Singapore People Profilers Full time

Job Summary

We are seeking a highly skilled Marketing Communications Specialist to join our team at People Profilers. The ideal candidate will have a strong background in marketing and social media, with experience in delivering successful campaigns and managing social communities for international brands.

Key Responsibilities

  • Social Media Content Planning and Management
    • Develop and implement social media strategies to drive brand awareness and engagement
    • Manage social media content creation, including writing, designing, and publishing posts
    • Monitor and analyze social media metrics to optimize performance
  • Live Streaming and Social Media Short Reels
    • Host and manage live streams on TikTok, Facebook, and Xiao Hong Shu
    • Develop and implement live streaming strategies to engage audiences and drive brand awareness
    • Collaborate with the team to create and produce high-quality live streaming content
  • Media Relations
    • Develop and implement media relations strategies to secure media coverage and build brand reputation
    • Manage media requests and respond to media inquiries
    • Develop written materials, including press releases and media statements
  • Events and Marketing
    • Conceptualize and manage events marketing campaigns to drive brand awareness and engagement
    • Collaborate with the team to create and deliver dynamic marketing activities
    • Manage events budget and evaluate results against goals

Requirements

  • Minimum Diploma in Business/Marketing with 1-3 years of experience in marketing/social media
  • Proven experience in delivering social media campaigns and social community management for international brands
  • Strong knowledge of content creation and social media channels, including TikTok, Xiao Hong Shu, Facebook, and Instagram
  • Passionate about the potential of social live commerce in the new digital retail
  • Fun, energetic, creative, confident, and presentable in presenting, with a positive and likeable attitude
  • Familiar with live streaming technology and proficient in using live streaming equipment and operations
  • Have an in-depth understanding of the live streaming process and program content
  • Passion for video creation and strong interest in content making for social media
  • Flexibility to work during evenings, weekends, and public holidays based on promotional needs and live broadcast schedules


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