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Performance Marketing Analyst

1 month ago

Singapore CITYSPROUTS PTE. LTD. Full time
Roles & Responsibilities

City Sprouts is on a mission to reconnect every individual with nature. By crafting interactive experiences, we bridge the gap between the urban and the organic, introducing new adventures at every turn. It's not just about cultivating plants but cultivating connections - among families, friends, and nature.City Sprouts is on a mission to reconnect every individual with nature. By crafting interactive experiences, we bridge the gap between the urban and the organic, introducing new adventures at every turn. It's not just about cultivating plants but cultivating connections—among families, friends, and nature.

We believe in adaptive reuse of spaces, taking an Asset Based Community Development (ABCD) approach to sustainable community-driven development, drawing links from the community to the macro environment. Guided by ABCD, City Sprouts adaptively reuse spaces that are nestled in heartlands or near residential districts. Our flagship farm at Henderson was the former Henderson Secondary School; Sky Sprouts was an underutilized rooftop space; Punggol sheltered structures showcases green roofs and upcycled shipping containers, City Sprouts @ West Coast will be located within West Coast Park, and our Pasir Ris hub will be developed in a mature estate within the former Loyang Primary School.

Role Overview: We are seeking a Performance Marketing Analyst to join our dynamic Integrated Marketing Communications team. This role will focus on optimizing our digital marketing strategies, analyzing campaign performance, and driving growth through data-driven decisions. The ideal candidate is a strategic thinker with a passion for sustainability and community engagement.

Scope of Work:

(i) Campaign Management:

  • Plan, execute, and optimize performance marketing campaigns across various digital channels, including social media, search engines, email, and display advertising.
  • Collaborate with the marketing team to develop compelling ad creatives and landing pages.
  • Manage and allocate the marketing budget effectively to ensure optimal ROI on campaigns.

(ii) Data Analysis & Reporting:

  • Monitor and analyze key performance metrics across various online and offline channels (website, social media, ads, posters), including CTR, CPC, CPA, and ROI.
  • Provide regular performance reports and actionable insights to stakeholders.

(iii) Lead Generation:

  • Develop and implement strategies to generate and nurture leads through various digital channels.
  • Track and optimize lead generation funnels to maximize conversions.

(iv) Engagement Rate:

  • Create and manage content that drives engagement across digital platforms.
  • Measure and optimize engagement metrics to ensure high levels of audience interaction.

(v) Strategy Development:

  • Develop and implement strategies to increase traffic, conversions, and customer acquisition.
  • Identify and target key audience segments to maximize campaign effectiveness.
  • Conduct market research to stay updated on industry trends, competitor activities, and customer preferences.
  • Use insights to inform and refine marketing strategies.

(vi) SEO & SEM:

  • Work with an SEO consultant to optimize website and content for search engines to improve organic search rankings.
  • Manage and optimize web content and paid search campaigns to increase visibility and drive traffic.

Requirements:

  • Diploma or Bachelor's degree in Marketing, Business, Data Analytics, or a related field.
  • 2-5 years of experience in performance marketing, digital marketing, business development, sales or a similar role.
  • Proven track record of managing successful digital and/or offline marketing campaigns.
  • Strong analytical skills with the ability to interpret data and make data-driven decisions.
  • Proficiency in marketing tools and platforms, such as Google Analytics, Google Ads, Meta Ads Manager, SEO/SEM tools.
  • Proficiency in Adobe Suite, Figma, Canva for digital and print design a bonus.
  • Excellent communication and collaboration skills.
  • Passion for sustainability and community engagement.
  • Ability to work independently and as part of a team in a fast-paced environment.

Why Join Us?

  • Opportunity to contribute to a meaningful cause and make a positive impact on the community.
  • Collaborative and inclusive work environment.
  • Continuous learning and professional development opportunities.
  • Competitive salary and benefits package.
  • Opportunities for learning and development across various divisions and affiliated companies.
Tell employers what skills you have

Market Research
Data Analysis
Strategy Development
Analytical Skills
Social Media
Web Marketing
Market Analysis
Canva
CPA
Customer Acquisition
Display Advertising
Digital Marketing
Organic Search
Statistics
Web Content
Google Analytics
SEO
Data Analytics
Strategic Partnerships
Community Development