Performance Marketing Analyst
2 weeks ago
Scope of Work:
(i) Campaign Management:
- Plan and execute performance marketing campaigns across various digital channels, including search engines, social media, email, and display advertising.
- Work closely with digital agencies to optimise campaigns' performances frequently.
- Manage and allocate the marketing budget effectively to ensure optimal ROI on campaigns.
- Collaborate with the marketing team to develop compelling ad creatives and landing pages.
- Create, manage and measure content that drives engagement across digital platforms.
(ii) Data Analysis & Reporting:
- Analyse sales and marketing data across various online and offline channels (website, social media, ads, posters), including CTR, CPC, CPA, and ROI to identify trends, patterns, and opportunities.
- Develop dashboards and reports to track key performance indicators (KPIs).
- Provide regular performance reports and actionable insights to optimize marketing campaigns and sales strategies to stakeholders.
- Work closely with the team to translate data into actionable strategies.
- Use statistical models and tools to forecast trends and business outcomes.
(iii) Lead Generation:
- Develop and implement strategies to generate and nurture leads through various digital channels.
- Track and optimise lead generation funnels to maximise conversions.
- Manage and optimise web content and paid search campaigns to increase visibility and drive traffic.
(iv) Strategy Development:
- Develop and implement strategies to increase traffic, conversions, and customer acquisition.
- Identify and target key audience segments to maximize campaign effectiveness.
- Conduct market research to stay updated on industry trends, competitor activities, and customer preferences.
- Research, identify, and analyse data and trends of potential marketing platforms.
- Use insights to inform and refine marketing strategies.
(v) Marketing support:
· Assist during Open Houses and/or events.
· Support with marketing or cross department projects.
· Provide administrative support and any ad-hoc duties when required.
Requirements:
- Degree in Data Science, Business Analytics, Statistics, or a related field.
- 2+ years of experience in data analysis, preferably in sales or marketing.
- Able to conceptualise marketing ideas and bring them into implementation.
- An independent individual as well as a team player in a fast-paced environment.
- Organized, flexible, adaptable, willing to learn, open-minded and strong problem solver.
- Excellent written and communication skills.
- Proven track record of managing successful digital and/or offline marketing campaigns.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Proficiency in Excel, SQL, Python, or other data analysis tools.
- Proficiency in marketing tools and platforms, such as Google Analytics, Google Ads, Meta Ads Manager, SEO/SEM tools. Knowledge of CRM platform eg, Hubspot is a bonus.
- Experience with BI tools like Tableau, Power BI, or Google Data Studio.
- Excellent communication and collaboration skills.
CRM
Tableau
Lead Generation
Data Analysis
Strategy Development
Analytical Skills
CPA
Customer Acquisition
SQL
Display Advertising
Python
Business Analytics
Statistics
Web Content
Google Analytics
Power BI
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