Senior Manager, GTM Partnerships Marketing

3 weeks ago

Singapore AIRWALLEX (SINGAPORE) PTE. LTD. Full time
Roles & Responsibilities

About Airwallex

Airwallex is the only unified payments and financial platform for global businesses. Powered by our unique combination of proprietary infrastructure and software, we empower over 100,000 businesses worldwide – including Brex, Rippling, Navan, Qantas, SHEIN and many more – with fully integrated solutions to manage everything from business accounts, payments, spend management and treasury, to embedded finance at a global scale.

Proudly founded in Melbourne, we have a team of over 1,500 of the brightest and most innovative people in tech located across more than 20 offices across the globe. Valued at US$5.6 billion and backed by world-leading investors including Sequoia, Lone Pine, Greenoaks, DST Global, Salesforce Ventures and Mastercard, Airwallex is leading the charge in building the global payments and financial platform of the future. If you're ready to do the most ambitious work of your career, join us.We are looking for an experienced Senior Partner Marketing Manager specializing in GTM or Technology Partnerships to join our team at Airwallex. You will play a crucial role in building go-to-market plans to build awareness of our integrations and strategic partnerships, and help our customers use them to the best of their ability. This role requires a strategic thinker with exceptional communication skills and a proven track record of driving successful marketing campaigns through partnerships.

Responsibilities:

  • Establish a scalable demand generation engine to drive brand awareness, customer acquisition, and revenue growth via key technology and strategic partners.
  • Collaborate with cross-functional teams, including GTM Partnerships, Product, and Marketing, to develop joint marketing initiatives and campaigns to launch new technology partnerships.
  • Partner with the strategic partnerships team during negotiations with potential partners, ensuring favorable terms and agreements that align with the company's strategic goals.
  • Produce compelling content that communicates the unique capabilities of key strategic/technology partners. Content can include case studies, sales readiness kits, playbooks, pitch decks, feature decks, product videos, web copy, white papers, demos and more.
  • Develop and maintain strong relationships with priority partners, serving as the main point of contact for partnership-related marketing activities.
  • Collaborate with the wider regional and global marketing team to ensure alignment and integration of partnership activities with overall marketing strategies and objectives.
  • Build the tracking/ reporting framework to assess the performance of partnership marketing activities, tracking key metrics and outcomes. Identify areas for improvement and develop strategies to optimize partnership value and effectiveness.

Qualifications:

  • Bachelor's degree in Marketing, Business Administration, or related field. MBA preferred.
  • 7+ years of experience in partnership/alliances marketing or related roles, preferably in the fintech or financial services industry.
  • Have a track record of launching and executing successful and impactful go-to-market launches with tech partners including branding, lead generation, and customer acquisition.
  • Have worked in highly cross-functional teams, and have demonstrated accomplishments which showcase your ability to partner with different teams across the company.
  • Have some experience in building messaging, and positioning and are a skilled storyteller and customer-centric in your approach to marketing.
  • Analytical mindset with the ability to interpret data and insights to inform decision-making and optimize performance.
  • Are savvy at relationship-building with internal and external stakeholders/partners.
  • Knowledge of the payments industry, international business, and cross-border commerce is a plus.
Equal opportunity

Airwallex is proud to be an equal opportunity employer. We value diversity and anyone seeking employment at Airwallex is considered based on merit, qualifications, competence and talent. We don't regard color, religion, race, national origin, sexual orientation, ancestry, citizenship, sex, marital or family status, disability, gender, or any other legally protected status when making our hiring decisions. If you have a disability or special need that requires accommodation, please let us know.

Airwallex does not accept unsolicited resumes from search firms/recruiters. Airwallex will not pay any fees to search firms/recruiters if a candidate is submitted by a search firm/recruiter unless an agreement has been entered into with respect to specific open position(s). Search firms/recruiters submitting resumes to Airwallex on an unsolicited basis shall be deemed to accept this condition, regardless of any other provision to the contrary.

Tell employers what skills you have

CRM
Lead Generation
Treasury
International Business
Product Marketing
Autonomy
Corporate Development
Online Advertising
Marketing Strategy
Digital Video
Channel
Demand Generation
Customer Acquisition
Revenue Growth
Communication Skills
Sales and Business Development
Strategic Partnerships
Financial Services
Brand Awareness

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