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Product Marketing Manager

4 weeks ago

Singapore FUTURE ELECTRONICS INC. (DISTRIBUTION) PTE LTD Full time
Roles & Responsibilities

JOB PURPOSE


The Product Marketing Manager is responsible for the overall performance of a business unit with regards to sales, margin, inventory, quoting strategies, suppliers, and the ongoing development of the employees.


PRINCIPAL ACCOUNTABILITIES


Set & achieve sales and margin budgets & objectives

  • Perform all necessary research and analysis to establish achievable but yet aggressive sales and profit margin goals by class and by supplier.

Business unit quarterly business review

  • Review entire business KPI (Key performance indicators) with business unit. Determine actions required to meet objectives. This is an all-encompassing review: sales, inventory, profit margin, in addition to performance to SLA (Service Level Agreement); supplier performance, customer performance, staff development, etc.

Supplier relationship management

  • Build and maintain relationships with all suppliers at the appropriate levels. Supplier Champions are assigned for each supplier.

DPP pricing negotiation

  • In conjunction with the Global Commodity Manager, negotiate preferential pricing for Future on stocking devices. For focus suppliers, the Director is responsible.

Product knowledge

  • Understand the basic technologies for which you are responsible. Top end applications, basic electronic function the product does in a circuit. Understand the market trends of the end application as fluctuations can influence supply and demand.

Market knowledge

  • Understand and communicate competitive landscape, product availability, pricing trends.
  • Maintain close scrutiny on market conditions (lead-time and lead-time trends) to establish when inventory needs to be increased in anticipation of future market developments.

RESPONSIBILITIES

  • Perform all necessary research and analysis to establish achievable but yet aggressive sales and profit margin goals by class and by supplier.
  • Review entire business KPI (Key performance indicators) with business unit. Determine actions required to meet objectives. This is an all-encompassing review: sales, inventory, profit margin, in addition to performance to SLA (Service Level Agreement); supplier performance, customer performance, staff development, etc.
  • Build and maintain relationships with all suppliers at the appropriate levels. Supplier Champions are assigned for each supplier.
  • In conjunction with the Global Commodity Manager, negotiate preferential pricing for Future on stocking devices. For focus suppliers, the Director is responsible.
  • Understand the basic technologies for which you are responsible. Top end applications, basic electronic function the product does in a circuit. Understand the market trends of the end application as fluctuations can influence supply and demand.
  • Understand and communicate competitive landscape, product availability, pricing trends.
  • Maintain close scrutiny on market conditions (lead-time and lead-time trends) to establish when inventory needs to be increased in anticipation of future market developments.
  • Based on business unit strategy, review all CBO for assigned branches to identify potential issues and sales and profit margin opportunities.
  • Prepare and execute quarterly reviews and ensure that we deliver on our commitments to suppliers by creating realistic objectives and follow through on action items.
  • Plan and prepare meeting agenda for communication meetings. Present & discuss relevant information in a timely and effective manner. It should include topics such as Service Level Agreement, sales, profit margin, quoting, training, market conditions.
  • Negotiate special returns with suppliers where we require additional flexibility outside of contractual rotation/scrap allowance. In addition, special returns need to be actioned by any individual who is able to use their relationship, developed with the supplier, to gain a favor.
  • Identify and maintain parts in inventory where sales and marketing needs to be alerted to tightened availability for appropriate business reasons (market conditions, manufacturing issues, etc).
  • Approval of quotes based on a dollar threshold set by business unit.
  • As appropriate, visit selected customers in the field, and participate in customer visits at corporate headquarters. Prepare and present appropriate information.
  • Expedite existing supplier purchase back orders for stocking and/or specific customer requirements. For those situations where greater effort and relationship is required to achieve satisfactory results.
  • Target and sign new franchises.
  • Determine initial inventory investment, execute on supplier development plan.
  • Perform range reviews to determine top non line items to create and purchase.
  • Assign quotes by branch and balance workload across quoting positions in a business unit.
  • Update cost books, lead-time, factory stock, cross reference files for dashboard and business unit shared drive.
  • Adjust CBO pricing upwards in appropriate business conditions (supplier cost increase, restricted availability, etc).
  • Prepare and present product related material to increase knowledge base of marketers and / or sales. Includes arrangement of suppliers / reps to conduct training sessions.

REQUIREMENTS

  • A Degree qualification or equivalent in a relevant field of study.
  • At least 5 years of relevant working experience focused on product marketing.
  • Experienced in the electronics industry within distribution, component manufacturers and/or EMS companies is highly advantageous but not a must.
  • Overseas travel is required for this position.

Working location: ESR BizPark Changi (short walking distance from Expo MRT station)


Tell employers what skills you have

Product Knowledge
Commodity
Supplier Relationship Management
Anticipation
Factory
Supplier Performance
EMS
Product Marketing
Inventory
Books
Customer Success
Channel
Service Level
B2B
Product Management
Digital Marketing
Pricing
Staff Development
Electronics

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