Product Marketing Manager

2 weeks ago

Singapore Singapore Airlines Full time

Key responsibilities

  • App Data and

Growth Strategy:
Be familiarised with data regarding the app's commercial performance and customer trends, and be the key stakeholder in identifying improvements and gaps in our data strategy (e.g. identify what kind of data model we need, important data to be captured) to help drive commercial growth. Must be familiar with growth hacking philosophy of experimentation and iteration.

  • Product Features and Tools: Work alongside Product Managers and User Experience teams to deliver Product features that translate data insights into actionables.
  • Marketing Campaign Management: Develop and execute campaigns to acquire new Kris+ users while increasing stickiness, engagement and driving transactions. Lead and execute endtoend strategic and tactical campaigns that fuel growth. Monitor campaign performance metrics including new user acquisition, user engagement in app, retention, conversions and campaigns effectiveness.
  • Manage Third Party Revenue Streams: Boost advertising revenue and sales commission by collaborating with Kris+ Partnerships unit to design and implement attractive Kris+ merchant partner marketing campaigns directed at our customers.
  • Budget Management: Manage and optimize marketing budget to ensure maximum return on investment for user acquisition and marketing campaigns. Seek new, costeffective marketing channels and tactics.

Requirements:

  • Possess a bachelor degree in any discipline; preferably in Digital Marketing, Marketing, Communications, Business, New Media.
  • 2 to 5 years of relevant experience in Product Marketing/ Digital Marketing/ Product Management / Communications/ Advertising is preferred.
  • Has a good understanding of product marketing, marketing and communications landscape, and best practices across different online and offline channels.
  • Experience with Marketing Technology such as mobile measurement platforms and crosschannel mobile marketing tools will be advantageous.
  • Must be comfortable with handling data and numbers; in doing so be capable of coming up with marketing campaigns and strategy that drive commercial outcomes.
  • Must have an attitude for constant experimentation and outcome measurement and accountability
  • Effective communicator with the ability to simplify policies in a relatable and understandable manner. Excellent command of the English language; command other languages will be an advantage.
  • Digitally savvy, able to multitask and excel under pressure.
  • A customercentric, resultsoriented selfstarter, strong team player, adaptable and nimble.

  • Product Marketing Associate

    2 weeks ago

    Singapore Nexus Marketing Full time

    "Are you looking for a rewarding career opportunity? Join our team and be part of something extraordinary We're a dynamic and innovative company that values your talent and growth.Benefits: Travelling opportunities for enhanced learning Exciting role with excellent growth opportunities Vibrant and fun environment One on one mentorship Personal development...

  • Marketing Manager

    1 month ago

    Singapore STRATEGIC MARKETING (S) PTE. LTD. Full time

    Roles & ResponsibilitiesKey Duties and Responsibilities: Responsible for the Marketing of EuropAce Cooking and Home appliances. Achieve Market Share, Product Sales and Profit Targets. Manage Inventory (PSI) Plan and Strategize Product Line Up, New Product Development which includes half yearly Presenting Product RoadMap (PRM) to the Sales team, Trade...

  • Sales & Marketing Executive

    2 weeks ago

    Singapore OCTORA HEALTH PRODUCT PTE. LTD. Full time

    Sales and marketing executives research and develop marketing and sales strategies for a company. Their job is to drive sales by designing and implementing targeted marketing strategies. Sales and marketing executives are also responsible for maintaining customer relationships, tracking sales data, and creating performance reports.Sales and marketing...

  • Marketing Manager

    2 weeks ago

    Singapore Marketing Institute of Singapore Full time

    The incumbent is to develop, plan, implement and monitor various internal/external marketing communications and marketing activities to generate awareness and sales leads for the Institute, and execute marketing strategies and plans to maximise outreach and publicity for the Institute. This will involve the delivery of key activities such as management and...

  • Product Marketing Manager

    4 weeks ago

    Singapore RICOH (SINGAPORE) PTE LTD Full time

    Roles & ResponsibilitiesResponsibilities Lead the product marketing team, manage product lifecycles and product positioning in the marketplace, includes Product Launch Planning, Product Training, Programs, Forecasting etc. Develop and implement of effective product marketing strategies (including Digital Marketing Strategies) to achieve revenue and profit...

  • Product Marketing Manager

    1 month ago

    Singapore RICOH (SINGAPORE) PTE LTD Full time

    Roles & ResponsibilitiesResponsibilities Lead the product marketing team, manage product lifecycles and product positioning in the marketplace, includes Product Launch Planning, Product Training, Programs, Forecasting etc. Develop and implement of effective product marketing strategies (including Digital Marketing Strategies) to achieve revenue and profit...

  • Product Marketing Manager

    2 weeks ago

    Singapore RightShip Full time

    Job details:We are seeking an experienced Product Marketing Manager who is passionate about creating solutions that our customers love and making a real difference in the lives of everyone in the maritime industry. You are the individual who oversees the on-going public-facing marketing and communication strategy by managing and executing the research,...

  • Product Marketing Manager

    2 weeks ago

    Singapore SINGAPORE TELECOMMUNICATIONS LIMITED Full time

    Roles & ResponsibilitiesBe a Part of Something BIGWe are passionate about creating cutting-edge products that meet the needs of our customers and exceed their expectations. As a Product Marketing Manager, you will play a key role in driving the success of our products in the market.Make an Impact by:As a Product Manager at Singtel, you will be the business...

  • Product Marketing Manager

    4 weeks ago

    Singapore VISIONTECH PTE. LTD. Full time

    Roles & Responsibilities**OPEN TO FRESH GRADUATES** Product Management: Market Competitor Search and Study: Conduct research on market competitors. Update the competitor comparison list with any new findings, highlighting strengths, weaknesses, opportunities, and threats. Review Product Roadmap: Based on feedback from sales,...

  • Product Marketing Manager

    4 weeks ago

    Singapore SINGAPORE TELECOMMUNICATIONS LIMITED Full time

    Roles & ResponsibilitiesBe a Part of Something BIG!We are passionate about creating cutting-edge products that meet the needs of our customers and exceed their expectations. As a Product Marketing Manager, you will play a key role in driving the success of our products in the market.Make an Impact by: As a Product Manager at Singtel, you will be the...

  • Product and Marketing Manager

    4 weeks ago

    Singapore SURBANA TECHNOLOGIES PTE. LTD. Full time

    Roles & ResponsibilitiesObjectives of this roleDrive the product- and business-planning processes for cross-functional teamsAnalyze customer needs, current market trends, and potential partnerships from an ROIAssess current competitor offerings and seek opportunities for differentiationAnalyze product requirements and develop appropriate programs to ensure...

  • Product and Marketing Manager

    2 weeks ago

    Singapore SURBANA TECHNOLOGIES PTE. LTD. Full time

    Roles & ResponsibilitiesObjectives of this roleDrive the product- and business-planning processes for cross-functional teamsAnalyze customer needs, current market trends, and potential partnerships from an ROIAssess current competitor offerings and seek opportunities for differentiationAnalyze product requirements and develop appropriate programs to ensure...

  • Product Marketing Manager

    2 weeks ago

    Singapore SINGAPORE TELECOMMUNICATIONS LIMITED Full time

    Be a Part of Something BIG!We are passionate about creating cutting-edge products that meet the needs of our customers and exceed their expectations. As a Product Marketing Manager, you will play a key role in driving the success of our products in the market.Make an Impact by: As a Product Manager at Singtel, you will be the business driver of our product...

  • Product Marketing Manager

    2 weeks ago

    Singapore Singtel Group Full time

    At Singtel, we believe in the strength of a vibrant, diverse and inclusive workforce where backgrounds, perspectives and life experiences of our people help us innovate and create strong connections with our customers. We strive to ensure all our people practices are non-discriminatory and provide a fair, performance-based work culture that is diverse,...

  • Product Marketing Manager

    1 month ago

    Singapore Singtel Group Full time

    At Singtel, we believe in the strength of a vibrant, diverse and inclusive workforce where backgrounds, perspectives and life experiences of our people help us innovate and create strong connections with our customers. We strive to ensure all our people practices are non-discriminatory and provide a fair, performance-based work culture that is...

  • Product Marketing Manager

    4 weeks ago

    Singapore Singtel Group Full time

    At Singtel, we believe in the strength of a vibrant, diverse and inclusive workforce where backgrounds, perspectives and life experiences of our people help us innovate and create strong connections with our customers. We strive to ensure all our people practices are non-discriminatory and provide a fair, performance-based work culture that is...

  • Product And Marketing Manager

    3 months ago

    Singapore Surbana Jurong Full time

    Objectives of this role Drive the product- and business-planning processes for cross-functional teams Analyze customer needs, current market trends, and potential partnerships from an ROI Assess current competitor offerings and seek opportunities for differentiation Analyze product requirements and develop appropriate programs to ensure they\xe2\x80\x99re...

  • Product And Marketing Manager

    3 months ago

    Singapore Surbana Jurong Full time

    Objectives of this role Drive the product- and business-planning processes for cross-functional teams Analyze customer needs, current market trends, and potential partnerships from an ROI Assess current competitor offerings and seek opportunities for differentiation Analyze product requirements and develop appropriate programs to ensure they\xe2\x80\x99re...

  • Product And Marketing Manager

    4 weeks ago

    Singapore Surbana Jurong Full time

    Objectives of this role Drive the product- and business-planning processes for cross-functional teams Analyze customer needs, current market trends, and potential partnerships from an ROI Assess current competitor offerings and seek opportunities for differentiation Analyze product requirements and develop appropriate programs to ensure they\xe2\x80\x99re...

  • Product And Marketing Manager

    4 weeks ago

    Singapore Surbana Jurong Full time

    Objectives of this role Drive the product- and business-planning processes for cross-functional teams Analyze customer needs, current market trends, and potential partnerships from an ROI Assess current competitor offerings and seek opportunities for differentiation Analyze product requirements and develop appropriate programs to ensure they\xe2\x80\x99re...