Product and Marketing Manager

4 weeks ago


Singapore SURBANA TECHNOLOGIES PTE. LTD. Full time
Roles & Responsibilities

Objectives of this role

Drive the product- and business-planning processes for cross-functional teams

Analyze customer needs, current market trends, and potential partnerships from an ROI

Assess current competitor offerings and seek opportunities for differentiation

Analyze product requirements and develop appropriate programs to ensure they’re met

Develop, implement, and maintain production timelines across multiple departments

Appraise new product ideas and strategize appropriate go-to-market plans

Responsibilities

Drive the execution of all processes in the product lifecycle, including product and market research, competitor analysis, planning, positioning, requirements and roadmap development, and product launch

Translate product strategy into detailed requirements for prototyping and final development by engineering teams

Create product strategy documents that describe business cases, high-level use cases, technical requirements, revenue, and ROI

Analyze market data to develop sales strategies, and define product objectives for effective marketing communications

Collaborate closely with engineering, production, marketing, and sales teams in the development, QA, and release of products, and balance resources to ensure success for the entire organization

Develop product positioning and messaging that differentiates our company across primary market segments

Required skills and qualifications

Strong experience in a dynamic product management role

Proven success in overseeing all elements of the product development lifecycle

High effectiveness in managing cross-functional teams

Experience in delivering finely tuned product marketing strategies

Exceptional writing and editing skills, combined with strong presentation and public speaking skills

Preferred skills and qualifications

Bachelor’s degree (or equivalent) in product design or engineering

Previous experience in software and web development

Preferably has worked as a product developer.

Demonstrable knowledge of SEM (search engine marketing) and online advertising


Tell employers what skills you have

Market Research
Product Design
Product Marketing
Online Advertising
Marketing Communications
Public Speaking
Product Management
Publications
Product Development
Web Development
Brochures
Product Launch

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