Product Marketing Manager

2 weeks ago

Singapore RightShip Full time

Job details:


We are seeking an experienced Product Marketing Manager who is passionate about creating solutions that our customers love and making a real difference in the lives of everyone in the maritime industry.

You are the individual who oversees the on-going public-facing marketing and communication strategy by managing and executing the research, positioning, market testing, messaging, branding, launches, lead nurturing and customer renewal of a product.

A Product Marketing Manager will work at the intersection of product development, marketing, and sales.

A strategic thinker and product marketing champion, the Product Marketing Manager will work closely with the Product Management Team to develop and implement a marketing strategy roadmap for specific products that align with both RightShips' enterpise products strategy and the portfolio strategy for the key market in focus.


Meticulously balancing customer value and business benefit, each day you'll work closely with talented people across our business to determine and deliver the biggest impact to our customers through our products.


Key Responsibilities

  • Product Marketing Strategy
  • Fully understand the product and marketing strategy, getting to know its customer and user personas.
  • Develop the tools and channels specific to each customer and user persona that the company will use to introduce and sell this product to the market.
  • Develop and manage assigned products marketing roadmaps to track overarching marketing goals, strategies, and initiatives.
  • Clearly articulate the products features and benefits to customers, industry analysts, the media, and the public. Ability to translate technical details into clear benefits that resonate with the target audience.
  • Crafting the customer value proposition ensuring that product positioning and marketing offer a value exchange to customers.


 Campaign execution
  • Working with the Global Campaign and Communications Manager, to form GTM Roadmap, develop and execute specific and on going customer focused campaigns using digital marketing tools such as webinars, advertising, public relations campaigns, taking the product to tradeshows relevant to the product's target customers, getting the product covered by relevant industry analysts.
  • Work against defined KPIs and budget for each campaign, such as lead generation, customer retention rates and nurture campaigns
  • Work with our Senior Copywriter to attract and engage the target personas through SEO optimised content across different collateral types
  • Brief in the Senior Graphic Designer to design and develop various external and internal product materials, including digital materials such as website imagery, digital brochures and internal explainer documents.
  • As the gotomarket leader ensure that internal, customerfacing teams know how to best represent the technical benefits of the product by developing and delivering training and go to market materials to sales and support teams.
  • Work with the Events Coordinator to develop speaking opportunities and events that fit campaign strategy and content
  • During a product launch, own the product's gotomarket strategy. Ensure that all messaging regarding the product is accurate and presented in a way that potential customers will care about. Oversee the creation of content about the product, including videos, blog posts, or slide presentations


 Conversion and Retention
  • Working with the GCCM, develop ongoing customer centric product campaign to nurture and convert potential customers into paying customers for onetime purchases and keeping existing customers loyal through subscription models or addon purchases.
  • Work with Marketing Automation Specialist to set up campaigns and dashboards to track lead gen, nurture and retention statics
  • Work with commercial team to understand the customer response to each product, reacting as necessary to any feedback. Pursue additional growth campaigns and experiments or suggest potential improvements to future iterations of the product.
  • Support Product Optimisation and Discovery Experiments through marketing techniques such as Fake Door, Façade, Infiltrator.


 Collaboration
  • Foster a great collaborative partnership with Product, Commercial and Operations to bring innovative solutions to life, measuring their impact and celebrating their success.
  • Build great relationships with Sales, Operations and Customer facing teams to understand perspectives and ensure they are engaged and supported through product changes.
  • Be known internally as a Subject Matter Expert for your product and keep teams and stakeholders engaged and informed across all aspects of Product Lifecycle Management.
  • Monitor competition to identify new trends in the marketplace that may impact product offerings.
  • Work Closely with Senior Product Managers, Product Portfolio Managers and Product Owners towards a common goal to build and improve product that create meaningful va

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