Product Marketing Manager

2 weeks ago

Singapore Intuitive Full time

Company Description:
At Intuitive, we are united behind our mission: we believe that mínimally invasive care is life-enhancing care. Through ingenuity and intelligent technology, we expand the potential of physicians to heal without constraints.


As a pioneer and market leader in robotic-assisted surgery, we strive to foster an inclusive and diverse team, committed to making a difference.

For more than 25 years, we have worked with hospitals and care teams around the world to help solve some of healthcare's hardest challenges and advance what is possible.

Intuitive has been built by the efforts of great people from diverse backgrounds. We believe great ideas can come from anywhere. We strive to foster an inclusive culture built around diversity of thought and mutual respect. We lead with inclusion and empower our team members to do their best work as their most authentic selves.

Passionate people who want to make a difference drive our culture.

Our team members are grounded in integrity, have a strong capacity to learn, the energy to get things done, and bring diverse, real world experiences to help us think in new ways.

We actively invest in our team members to support their long-term growth so they can continue to advance our mission and achieve their highest potential.

Join a team committed to taking big leaps forward for a global community of healthcare professionals and their patients. Together, let's advance the world of mínimally invasive care.

Primary Function:


The individual will act as a bridge and force multiplier amongst Asia country product portfolio marketers, Corporate Portfolio Marketing and HQ Multiport/Single port BU (business unit) product management teams for management and marketing of systems, instruments, and accessories within Multi Port and Single Port robotic platforms.

This role will have 50% upstream (working with BU Product Management and Corporate Portfolio Marketing) and 50% downstream (working with Country Product Marketing teams) responsibilities.


Key Roles & Responsibilities:

  • Support creation and alignment of product and marketing visions with sales and marketing stakeholders to launch platform technologies and accelerate their adoption.
  • Collaborate with peers in Asia regional clinical, hospital and digital product portfolio leaders to ensure coherent product visions and marketing strategies/tactics for the Asian countries
  • Collaborate with country and corporate partners to build countryspecific Product Launch Book plans for major platform products in Asia. Ensure consistent planning process regionally with authentic product positioning, value messaging, clinical integration, and local commercial execution. Conduct postlaunch analysis with countries to track execution effectiveness and make necessary adjustments to achieve established launch goals.
  • Identify, establish, and promote best practices to improve the sales and marketing competence in the region.
  • Identify gaps in marketing toolkits, e.g. product claims, messages, QTI (quantify the impacts) references, and sales enablement tools. Drive development or customization of such where necessary.
  • Collect product features and product marketing feedbacks, from tradeshows, market research, customer interviews, focus groups, and KOL case observations. Generate such insights for both existing (postmarket) and upcoming (premarket) products in the pipeline.
  • Develop incountry or inregion business justification for launch and development of new products.
  • Develop productive relationships with regional KOLs and leverage them in their respective countries and internationally.
  • Support product management and product lifecycle management to help address product quality issues and help manage EOL plans.

Qualifications:

Requirements:

  • Bachelor's degree in business/ technology/ healthcare /medical /biomed /nursing disciplines. MBA, or higher degrees preferred.
  • 8+ years of wellrounded medical device/ medical equipment marketing experience, 5+ years of Asia regional roles.
  • Track records in regional product launches and regional marketing programs. Proven ability to effectively position and message products or services internally and externally. Surgical and/or OR relevant experience desired.
  • Experience in driving crossfunctional projects in large scale and matrixed organization with functions located both at corporate and local markets.
  • A selfstarter, an analytical thinker, and a methodical executer.
  • Ability to travel up to 50% within Asia and US.

Additional Information:

Intuitive is an Equal Employment Opportunity Employer. We provide equal employment opportunities to all qualified applicants and employees, and prohibit discrimination and harassment of any type, without regard to race, sex, pregnancy, sexual orientation, gender identity, national origin, color, age, religion, protected veteran or disability status, genetic information or any other status protected under

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