Product Marketing Manager

2 weeks ago

Singapore COLLINSON (SINGAPORE) PTE. LTD. Full time

About Us
Collinson is a global loyalty and benefits company.


We use our expertise and products to craft customer experiences which enable some of the world's best known brands to acquire, engage and retain the most demanding and choice-rich customers.

In particular, our unique expertise and insight into high earning, frequent travellers allows us to create products and solutions for our clients that inspire greater customer engagement to drive more profitable relationships, enrich their travel experiences, protect what matters and assist in in times of need.

While specialising in Financial Services, Travel and Retail, we also support clients in multiple sectors.

We have worked with over 90 airlines, 20 hotel groups and more than 600 financial institutions and banks, with clients including Accor Hotels, Air France KLM, American Express, British Airways, Cathay Pacific, Diners Club, Mandarin Oriental, Mastercard, Radisson Hotel Group, Sephora, Visa and Vhi.


We take our 30 years' experience working with these kinds of household names in over 170 countries, and help our clients to deliver the smarter experiences it takes to differentiate their propositions, and help them win deeper devotion with their customers.

Collinson is a privately-owned entrepreneurial business with 2,000 passionate people working in 17 locations worldwide.

Our solutions include Priority Pass, the world's best known airport experiences programme, while we are also the trusted partner behind many of the leading financial services, airline and hotel brand's reward programmes and loyalty initiatives.


Purpose of the Role


As the Product Marketing Manager, your main responsibilities will involve collaborating with various teams to gain a deep understanding of user needs and market trends.

You will play a pivotal role in shaping the customer journey and promoting the adoption of Collinson's products and services.

This will entail developing effective go-to-market strategies, crafting compelling messaging and content, determining pricing and packaging strategies, facilitating sales channels worldwide, specifying regional/market demands, and formulating business justifications for potential future product line investments.


Key Responsibilities

  • Craft product narrative, positioning, segmentation, and align communication with partner teams.
  • Lead gotomarket planning, coordinating global and regional launches effectively.
  • Develop product positioning, value propositions, narratives, and marketing messages that deeply resonate with the target audience.
  • Take ownership of the entire product marketing lifecycle, including messaging, pricing, competitive intelligence, and market research, for a new product launch.
  • Analyze the market landscape and assess alternative technologies to focus the company's messaging on product differentiation and unique advantages.
  • Understand and articulate industry trends, representing the voice of the customer to shape the product and user experience in collaboration with crossfunctional teams.
  • Collaborate with sales, services, and consumer insights teams to gather customer feedback, incorporate it into product marketing messaging, and provide recommendations to Product teams for enhancements.
  • Work closely with product management, marketing managers, and commercial teams to establish best practices and ensure successful product launches and services.
  • Liaise with the design team to ensure product positioning and value messaging are seamlessly integrated into user interfaces.
  • Supervise and communicate progress on plans, key milestones, roadblocks, and mitigation approaches.
  • Gather regional customer needs and commercial inputs, incorporating design thinking practices to ensure usercentric product development.
  • Manage user research efforts, utilizing quantitative and qualitative analysis for synthesizing results and sharing findings within the organization.
  • Measure product marketing effectiveness, providing ongoing transparency through regular reporting and communicating progress aligned with key milestones and goals.
  • Monitor industry trends and competitive shifts, optimizing and adjusting product positioning, marketing messaging, and product investments accordingly.
  • Display flexibility in adapting to changing duties, responsibilities, and product focus areas based on the evolving needs of the company.

Knowledge, Skills and Experience Required

  • Proven experience in Product Marketing
  • Data driven and results oriented
  • Proven success developing and delivering product positioning, value propositions, and narratives
  • Comprehensive understanding of the product development and gotomarket process
  • Understanding of the technical aspects of product development
  • Developed interpersonal skills with the ability to listen and socialize ideas across functions
  • Ability to channel the voice of the customer into practical recommendations
  • Ability to learn and adapt quickly t

  • Product Marketing Associate

    2 weeks ago

    Singapore Nexus Marketing Full time

    "Are you looking for a rewarding career opportunity? Join our team and be part of something extraordinary We're a dynamic and innovative company that values your talent and growth.Benefits: Travelling opportunities for enhanced learning Exciting role with excellent growth opportunities Vibrant and fun environment One on one mentorship Personal development...

  • Sales & Marketing Executive

    2 weeks ago

    Singapore OCTORA HEALTH PRODUCT PTE. LTD. Full time

    Sales and marketing executives research and develop marketing and sales strategies for a company. Their job is to drive sales by designing and implementing targeted marketing strategies. Sales and marketing executives are also responsible for maintaining customer relationships, tracking sales data, and creating performance reports.Sales and marketing...

  • Marketing Manager

    2 weeks ago

    Singapore Marketing Institute of Singapore Full time

    The incumbent is to develop, plan, implement and monitor various internal/external marketing communications and marketing activities to generate awareness and sales leads for the Institute, and execute marketing strategies and plans to maximise outreach and publicity for the Institute. This will involve the delivery of key activities such as management and...

  • Product Marketing Manager

    1 month ago

    Singapore RICOH (SINGAPORE) PTE LTD Full time

    Roles & ResponsibilitiesResponsibilities Lead the product marketing team, manage product lifecycles and product positioning in the marketplace, includes Product Launch Planning, Product Training, Programs, Forecasting etc. Develop and implement of effective product marketing strategies (including Digital Marketing Strategies) to achieve revenue and profit...

  • Product Marketing Manager

    2 weeks ago

    Singapore RightShip Full time

    Job details:We are seeking an experienced Product Marketing Manager who is passionate about creating solutions that our customers love and making a real difference in the lives of everyone in the maritime industry. You are the individual who oversees the on-going public-facing marketing and communication strategy by managing and executing the research,...

  • Product Marketing Manager

    2 weeks ago

    Singapore SINGAPORE TELECOMMUNICATIONS LIMITED Full time

    Roles & ResponsibilitiesBe a Part of Something BIGWe are passionate about creating cutting-edge products that meet the needs of our customers and exceed their expectations. As a Product Marketing Manager, you will play a key role in driving the success of our products in the market.Make an Impact by:As a Product Manager at Singtel, you will be the business...

  • Product and Marketing Manager

    2 weeks ago

    Singapore SURBANA TECHNOLOGIES PTE. LTD. Full time

    Roles & ResponsibilitiesObjectives of this roleDrive the product- and business-planning processes for cross-functional teamsAnalyze customer needs, current market trends, and potential partnerships from an ROIAssess current competitor offerings and seek opportunities for differentiationAnalyze product requirements and develop appropriate programs to ensure...

  • Product Marketing Manager

    3 weeks ago

    Singapore SINGAPORE TELECOMMUNICATIONS LIMITED Full time

    Be a Part of Something BIG!We are passionate about creating cutting-edge products that meet the needs of our customers and exceed their expectations. As a Product Marketing Manager, you will play a key role in driving the success of our products in the market.Make an Impact by: As a Product Manager at Singtel, you will be the business driver of our product...

  • Product Marketing Manager

    2 weeks ago

    Singapore Singtel Group Full time

    At Singtel, we believe in the strength of a vibrant, diverse and inclusive workforce where backgrounds, perspectives and life experiences of our people help us innovate and create strong connections with our customers. We strive to ensure all our people practices are non-discriminatory and provide a fair, performance-based work culture that is diverse,...

  • Product Marketing Manager

    2 weeks ago

    Singapore Singapore Airlines Full time

    Key responsibilities App Data andGrowth Strategy: Be familiarised with data regarding the app's commercial performance and customer trends, and be the key stakeholder in identifying improvements and gaps in our data strategy (e.g. identify what kind of data model we need, important data to be captured) to help drive commercial growth. Must be familiar with...

  • Product Marketing Manager

    1 month ago

    Singapore Singtel Group Full time

    At Singtel, we believe in the strength of a vibrant, diverse and inclusive workforce where backgrounds, perspectives and life experiences of our people help us innovate and create strong connections with our customers. We strive to ensure all our people practices are non-discriminatory and provide a fair, performance-based work culture that is...

  • Product And Marketing Manager

    1 month ago

    Singapore Surbana Jurong Full time

    Objectives of this role Drive the product- and business-planning processes for cross-functional teams Analyze customer needs, current market trends, and potential partnerships from an ROI Assess current competitor offerings and seek opportunities for differentiation Analyze product requirements and develop appropriate programs to ensure they\xe2\x80\x99re...

  • Product And Marketing Manager

    1 month ago

    Singapore Surbana Jurong Full time

    Objectives of this role Drive the product- and business-planning processes for cross-functional teams Analyze customer needs, current market trends, and potential partnerships from an ROI Assess current competitor offerings and seek opportunities for differentiation Analyze product requirements and develop appropriate programs to ensure they\xe2\x80\x99re...

  • Product Marketing Manager

    2 weeks ago

    Singapore Intuitive Full time

    Company Description: At Intuitive, we are united behind our mission: we believe that mínimally invasive care is life-enhancing care. Through ingenuity and intelligent technology, we expand the potential of physicians to heal without constraints.As a pioneer and market leader in robotic-assisted surgery, we strive to foster an inclusive and diverse team,...

  • Product Marketing Manager

    2 weeks ago

    Singapore Peoplebank Full time

    Product Marketing Manager - Mid-Market 9 months contract roleOur Client Tech Giant, Social Media PlatformThe OpportunityJob Responsibilities: Play a primary role in rolling out holistic Ad Product strategy for Mid-Market Sales in (1) Australia/New Zealand and (2) Korea/Hong Kong/Taiwan Create semiannual plans to drive Ad Revenue growth for Mid-Market Sales...

  • Product Marketing Manager

    2 weeks ago

    Singapore Phoenix Contact (SEA) Pte Ltd Full time

    COMPANY DESCRIPTIONPhoenix Contact is a global market leader specializing in the design and manufacturing of electric interconnection and industrial automation devices. With worldwide coverage and in-depth understanding of the local market, Phoenix Contact pro-actively grows itself to be a technology leader in each of its business fields by developing...

  • Product Marketing Manager

    2 weeks ago

    Singapore Schaffhausen Institute of Technology Full time

    Through its nonprofit and for-profit entities that combine a university, a research centre, businesses, consulting services, incubation, and funding, Constructor group aims to provide innovative education that covers the entire learning lifecycle and technology breakthroughs in five fundamental technology trends.- functional marketing and channel teams. Join...

  • Product Marketing Manager

    2 weeks ago

    Singapore Signify Full time

    Singapore, SingaporeCategoryMarketingPosted Date04/12/2024Job Id349544We're looking for a Product Marketeer to join our Professional Team in Singapore.Working for Signify means being creative and adaptive. Our culture of continuous learning and commitment to diversity and inclusion creates an environment that allows you to build your skills and career....

  • Product Marketing Manager

    2 weeks ago

    Singapore Singtel Group Full time

    At Singtel, we believe in the strength of a vibrant, diverse and inclusive workforce where backgrounds, perspectives and life experiences of our people help us innovate and create strong connections with our customers. We strive to ensure all our people practices are non-discriminatory and provide a fair, performance-based work culture that is diverse,...

  • Product Marketing Manager

    2 weeks ago

    Singapore Phoenix Contact (SEA) Pte Ltd Full time

    COMPANY DESCRIPTIONPhoenix Contact is a global market leader specializing in the design and manufacturing of electric interconnection and industrial automation devices. With worldwide coverage and in-depth understanding of the local market, Phoenix Contact pro-actively grows itself to be a technology leader in each of its business fields by developing...