TA Marketing Head – Oncology

1 month ago

Singapore BOEHRINGER INGELHEIM SINGAPORE PTE. LTD. Full time
Roles & Responsibilities

Duties & Responsibilities


STRATEGY

  • Translate the global TA strategy into a ROPU context
  • Development and execution of the ROPU brand and TA strategy within the framework of Integrated Brand Planning
  • Influence the development of TA/global brand strategies by providing ASKAN inputs in relation to market, competitor, and customer insights
  • Leads marketing and cross functional teams to unveil Patients, HCPs and healthcare system needs that will build the insights foundation for excellent launch preparations for the future assets in our pipeline. Shape the company and the market for excellence in launch.

DRIVING BUSINESS RESULTS

A. INPUT TO BUSINESS PLANNING CYCLE (OUTLOOK AND LONG TERM FORECAST (LTF) PROCESS)

  • Contribute to the LTF/Outlook preparation by providing sales and investment planning for the defined brand/TA
  • Responsible for the forecast proposal (ROPU/OPUs) for respective brands/assets
  • Develop LTF proposals for Sales, Direct Promotion and Headcounts, including FF FTEs
  • Influence other functional areas to plan for proper resources for the brands/assets

B. BUSINESS PERFORMANCE

  • Drive the TA/Brand performance in line with the ROPU objectives
  • Ensure achievement of ROPU sales, market share and profit/profitability objectives
  • Prepare for the launch of future assets and indications according to Launch Readiness Process and success metrics

PROCESS/CROSS-FUNCTIONAL COLLABORATION

A. INTEGRATED BRAND & CUSTOMER PLAN (IBP/ICP) DEVELOPMENT

  • Lead ICP development by TA
  • Develop TA/Asset CSFs & SIs
  • Develop ROPU Operational Plan
  • Develop and monitor TA/Brand KPIs
  • Guide OPU TA/brand teams and provides active input into the development and review of OPU brand operating plans
  • Leads Launch Readiness Process for respective pipeline assets in cross functional approach

B. OPERATIONAL PLAN EXECUTION/IN-MARKET IMPLEMENTATION DRIVE

  • Closely follow up with OPUs on the implementation of Launch Readiness iniatives and ICPs
  • Lead TA team to execute ROPU operational plan including ROPU customer engagement plan (e.g. advisory boards, standalone meetings, symposia aligned to external society meetings, KOL development plans, etc)
  • Lead the development and drives execution of Medico-Marketing-MAHA initiatives for the ROPU to maximize customer engagement and guide OPU to achieve launch and executional excellence
  • Drive performance through high quality brand reviews, issue identification, brainstorming and iteration to offer / share solutions from Global/ROPU/OPU to customers and patients


C. LAUNCH READINESS

  • Launch readiness driver - lead launch readiness process to ensure achievement of launch readiness milestones and excellence in the launch of new assets/indications
  • Ensure the preparedness and skills of the team to launch and promote new assets within the TA. Shape the product, market and company.
  • Work closely with Medical Affairs, MAHA, PE, GTM to prepare for successful launch

D. CROSS FUNCTIONAL ALIGNMENT IN BRAND TEAM AND TA INTERACTION WITH OPU AND GLOBAL

  • Organize and lead cross functional team interactions
  • Maintain strong interface with OPU teams to facilitate growth of sales and market share
  • Provide guidance to ensure alignment of individual OPU marketing activities with agreed ROPU goals and priorities
  • Provide OPUs with regular updates on market & performance, ROPU strategy updates, insights generation and global competitive information
  • Seek regular feedback and input from OPU marketing teams (on market/ competitor landscape/ patients & customer insights) to develop brand strategies and operational plans
  • Interface with Global TAs to ensure ROPU ASKAN is well represented in global initiatives and development projects
  • Ensure the ROPU strategies and ICPs are aligned with the global strategic direction & IBPs
  • Provide support in enhancing market understanding across different OPUs in our region. As an integral business partner, you are expected to invest significant time and effort in supporting and working alongside affiliate colleagues of all levels across the region. You will be a key interface between OPU, business area, regional and corporate headquarters ensuring full alignment of commercial priorities and strategies. Closely follow-up and partner with OPUs in the region for improved performance.

E. MONITORING AND REPORTING

  • Manage allocated TA DP budget
  • In collaboration with Commercial Operations, deliver monthly performance update and KPI reporting, with close monitoring of OPU/ROPU market shares, immediately highlighting potential issues to Human Pharma Management Committee (HPMC) and proposing solutions and counter measure
  • Communicate regularly key summaries/updates to HPMC in a clear and precise way to facilitate information sharing, consultation and efficient decision making, e.g. product knowledge, market/customer/competitor insights, M/S trends vs. other areas/markets
  • In collaboration with AI&F, define the market research requirements to develop market, customer and competitor insights


F. SUPPORT TO Go-To-Market (GTM) TRANSFORMATION

  • Support/drive GTM transformation and adoption of Platforms and Process to enable excellent customer centric engagement


PEOPLE

  • Develop expertise, know-how and competency of direct reports through ongoing feedback, coaching and development opportunities
  • Identifies gaps on skills/capabilities for successful launch and together with other internal and external stakeholders develops a plan to close the respective gaps
  • Provide clarity on the goals and objectives to be achieved by the team
  • Oversee and drive overall performance management and talent management of the team

Requirements


  • University Degree in Science, Business or equivalent, preferably with a Postgraduate degree in Business Administration or MBA
  • Minimum 7 years of relevant business experience in the pharmaceutical industry (Innovator Products/ Medicine), with a minimum 3 years in a leadership role
  • Ideally has regional work experience
  • Preferably has marketing experience in Oncology, Immunology or rare disease areas
  • Proven track record in developing and/or supporting marketing strategy, branding & launches
  • Has strong marketing planning, budgeting, financial management and analytic skills and able to drive complex projects within tight timelines
  • Prior working experience in sales is considered a plus
  • Open-minded and a fast learner
  • Special Skills as per Boehringer Ingelheim’s Marketing Competencies Model:

- Business and Marketing Acumen

- Patient Centricity

- Customer Orientation

- Strategy Development

- Project Management

- Effective Execution

- Relationship Management

- Proficiency in MS Office, Outlook and database application

  • Ability to engage with Regional Office and Country Stakeholders, strong interpersonal and influencing skills
  • Has passion for performance; role model of Boehringer Ingelheim Values and AAI Behavior
  • Ability to travel
  • Proficient in English language

Tell employers what skills you have

Influencing Skills
Pharmaceutical Industry
Regional Management
Strategy Development
Medicine
Oncology
Marketing Strategy
Customer Engagement
Medical Affairs
Business Planning
Advisory Boards
Communication Skills
Immunology
Customer Orientation

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