Head of Marketing
3 weeks ago
- Develop and implement comprehensive marketing strategies that align with the company's overall goals and objectives, ensuring a deep understanding of blockchain technology and its applications.
- Create compelling marketing collateral, including presentations, pitch decks, boilerplates, and sales materials, to support Business Development teams in their client interactions and sales efforts.
- Manage and optimize advertising campaigns across various channels, including search engines, social media, and display networks, to drive targeted traffic and generate high-quality leads.
- Work closely with the Events team to plan and execute marketing initiatives for industry conferences, exhibitions, and other relevant events, ensuring maximum brand exposure and lead generation opportunities.
- Collaborate with the Brand team to develop and maintain consistent brand messaging and positioning across all marketing channels and touchpoints.
- Utilize CRM systems to implement effective tracking and reporting mechanisms, enabling data-driven decision-making and performance optimization.
- Take ownership of the company's ecosystem, driving growth and engagement through strategic initiatives and partnerships.
- Craft compelling product messages and value propositions to effectively communicate the benefits of our solutions to target audiences.
- Identify and evaluate new market opportunities, providing insights and recommendations for expansion into untapped markets.
- Stay updated with industry trends, competitive landscape, and emerging marketing techniques in the blockchain and cryptocurrency space to drive innovation and maintain a competitive edge.
- Bachelor's degree in marketing, business, or a related field. An advanced degree is a plus.
- Proven experience (10+ years) in digital marketing or PR with min 3 years in a leadership role, with a focus on blockchain technology. Experience with wallets is highly desirable.
- Deep understanding of blockchain technology, its applications, and the cryptocurrency industry.
- Demonstrated success in ad management and driving targeted traffic to achieve business goals.
- Proficiency in creating engaging marketing collateral and presentations to support Business Development teams.
- Experience in event marketing, including planning, execution, and lead generation.
- Strong knowledge of CRM systems and their implementation to track and optimize marketing activities.
- Excellent strategic thinking and analytical skills, with the ability to interpret data and insights to make informed marketing decisions.
- Strong communication and interpersonal skills, with the ability to collaborate effectively across cross-functional teams and stakeholders.
- Proven track record of achieving high ROI through marketing campaigns and initiatives.
- Ability to thrive in a fast-paced, dynamic environment and adapt to changing market trends and priorities.
- A passion for blockchain technology, cryptocurrency, and the decentralized ecosystem.
- Joining our team as the Head of Marketing presents a unique opportunity to contribute to the growth and success of our blockchain company. If you possess a deep understanding of blockchain, have a track record of success in marketing and driving growth, and thrive in a dynamic and innovative environment, we would love to hear from you.
Interested candidates may send their resumes to [HIDDEN TEXT], or apply through the application system. Shortlisted candidates will be contacted.
Flamingo Recruitment Pte Ltd
EA License : 21C0588
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