Head of Marketing

3 weeks ago


Singapore Flamingo Recruitment Pte. Ltd. Full time
Responsibilities:
  • Develop and implement comprehensive marketing strategies that align with the company's overall goals and objectives, ensuring a deep understanding of blockchain technology and its applications.
  • Create compelling marketing collateral, including presentations, pitch decks, boilerplates, and sales materials, to support Business Development teams in their client interactions and sales efforts.
  • Manage and optimize advertising campaigns across various channels, including search engines, social media, and display networks, to drive targeted traffic and generate high-quality leads.
  • Work closely with the Events team to plan and execute marketing initiatives for industry conferences, exhibitions, and other relevant events, ensuring maximum brand exposure and lead generation opportunities.
  • Collaborate with the Brand team to develop and maintain consistent brand messaging and positioning across all marketing channels and touchpoints.
  • Utilize CRM systems to implement effective tracking and reporting mechanisms, enabling data-driven decision-making and performance optimization.
  • Take ownership of the company's ecosystem, driving growth and engagement through strategic initiatives and partnerships.
  • Craft compelling product messages and value propositions to effectively communicate the benefits of our solutions to target audiences.
  • Identify and evaluate new market opportunities, providing insights and recommendations for expansion into untapped markets.
  • Stay updated with industry trends, competitive landscape, and emerging marketing techniques in the blockchain and cryptocurrency space to drive innovation and maintain a competitive edge.
Qualifications:
  • Bachelor's degree in marketing, business, or a related field. An advanced degree is a plus.
  • Proven experience (10+ years) in digital marketing or PR with min 3 years in a leadership role, with a focus on blockchain technology. Experience with wallets is highly desirable.
  • Deep understanding of blockchain technology, its applications, and the cryptocurrency industry.
  • Demonstrated success in ad management and driving targeted traffic to achieve business goals.
  • Proficiency in creating engaging marketing collateral and presentations to support Business Development teams.
  • Experience in event marketing, including planning, execution, and lead generation.
  • Strong knowledge of CRM systems and their implementation to track and optimize marketing activities.
  • Excellent strategic thinking and analytical skills, with the ability to interpret data and insights to make informed marketing decisions.
  • Strong communication and interpersonal skills, with the ability to collaborate effectively across cross-functional teams and stakeholders.
  • Proven track record of achieving high ROI through marketing campaigns and initiatives.
  • Ability to thrive in a fast-paced, dynamic environment and adapt to changing market trends and priorities.
  • A passion for blockchain technology, cryptocurrency, and the decentralized ecosystem.
  • Joining our team as the Head of Marketing presents a unique opportunity to contribute to the growth and success of our blockchain company. If you possess a deep understanding of blockchain, have a track record of success in marketing and driving growth, and thrive in a dynamic and innovative environment, we would love to hear from you.

Interested candidates may send their resumes to [HIDDEN TEXT], or apply through the application system. Shortlisted candidates will be contacted.

Flamingo Recruitment Pte Ltd

EA License : 21C0588


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