Head of Marketing

2 months ago

Singapore REGASK PTE. LTD. Full time
Roles & Responsibilities

OUR COMPANY


We, at RegASK are a high growth global RegTech company leveraging technology and global network of experts to revolutionize regulatory intelligence, serving the LifeSciences (MedTech, CROs, Pharma) and FMCG industries (Food, Personal Care). RegASK team is highly diverse with more than 10 nationalities across 3 continents, entrepreneurial and very agile, enjoying the benefits of working across industries and across the globe. We are currently recruiting highly motivated talents to expand its team and support its ambitious growth plans.


RegASK is an international, diverse and rewarding place to work. If you are a builder, highly autonomous in your working style, and eager to problem solve, we would love to hear from you.


RegASK is part of Sprim Global Investments portfolio, a group of 500+ people in 19 offices across 6 continents, finding solutions, discovering and implementing new ideas to deliver better health.


THE POSITION

Head of Marketing


Responsibilities:

  • Develop and execute a comprehensive marketing strategy and plan focused on demand generation for our SaaS B2B product.
  • Define and orchestrate all strategic marketing plans, content, thought leadership and digital marketing initiatives for the RegAsk brand, products and services across all channels (email, social, SEO, paid advertising, PR, conferences) in line with strategic objectives
  • Work closely with clients, managers, creatives, content providers, and distribution partners to create effective initiatives to grow and convert the audience for our products and services
  • Collaborate with business team to identify and segment target audiences and develop impactful digital campaigns for new and existing products
  • Track and analyse key performance metrics, competitors, campaign results, and consumer trends; translate findings into actionable insights around strategy, content and cadence in order to optimize marketing initiatives.
  • Manage and grow prospect database
  • Work collaboratively with the commercial team to develop impactful joint initiatives and materials to enable their sales efforts.
  • Build a highly efficient team of marketing professionals
  • Create a solid network of external executional partners enabling the company to scale its marketing efforts.

Requirements;

  • Native English speaker with 10+ years of experience in both strategic and digital marketing, with a focus on inbound marketing and demand generation for tech-enabled B2B products.
  • Proven track record in senior marketing role encompassing planning, full funnel campaign creation, tracking and refinement with demonstrable results in building business.
  • Excellent leadership, communication, and decision-making skills
  • Successful experience in leveraging digital marketing channels (email, content marketing, social media marketing, PPC advertising, and SEO) to drive brand engagement and conversion.
  • Excellent analytical skills, with the ability to interrogate data and make data-driven decisions
  • Self starter with high level of autonomy, comfortable working in a fast paced entrepreneurial environment across multiple time zones
  • Ability to work efficiently and respectfully with multi-cultural global team across functions and departments.
  • Bachelor's and/or Masters degree from a recognized University in marketing, business administration, or a related field

How to Apply:

If you are excited about this opportunity and believe you have the skills and qualifications to excel as our Head of Marketing, please submit your resume, portfolio, and a cover letter explaining why you are the ideal candidate for the role.


We appreciate all applications, but only selected candidates will be contacted for an interview.


Thank you for considering joining the RegASK team. We look forward to reviewing your application


Tell employers what skills you have

tracking metrics
autonomous
Analytical Skills
Marketing Strategy
Digital Campaign
Content Marketing
Thought Leadership
Demand Generation
B2B
Inbound Marketing
Digital Marketing
SaaS
Social Media Marketing
SEO
PPC
leadership skills

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