Head of Marketing

2 weeks ago

Singapore ASPIRE GLOBAL NETWORK PTE. LTD. Full time

Our client, an International Exhibitions and Publishing company with offices around the globe is looking for a Head of Marketing to be part of their Team in Singapore.


Role:
Head of Marketing

Location:
Singapore

Job Purpose


To oversee all aspects of marketing activity for a portfolio of events at a product and corporate level, to establish best practice marketing.


This role works closely with event exhibition sales and sponsorship team, conference production team and the delegate sales team to generate leads and conversions.


The Head of Marketing will also work with other department heads across functions such as technology or data that sit outside of the core events team.


Within the events team you must manage your generalist team and work with digital and content specialists to deliver campaigns through all marketing channels.


Responsibilities

  • Oversee the portfolio corporate marketing activity including branding
  • Plan visitor, delegate, sponsor and exhibitor marketing campaigns on time, to budget as agreed in consultation with the Vice President and Event Director for the event.
  • Produce strategic and execution plans for all campaigns, regularly review, forecast, monitor spend and report effectiveness of these plans
  • Provide integrated marketing support for the exhibition /sponsorship/delegate sales teams when required
  • Coordinate and manage a range of supplier relationships including creative designers, website developers, the media, data houses, registration companies, printers and mailing houses
  • Manage Digital, Social Media and PR agencies to fulfil an international digital, social media and PR plan for each of the portfolio products
  • Manage, develop and maintain all product websites
  • Produce effective advertising, marketing and sales collateral for all products including copywriting, design, production.
  • Database management, development and list sourcing.
  • Develop relationships with trade associations, media, regulators and industry organisations to foster support for events
  • Develop, negotiate and fulfil contra agreements with media partners, associations and supporters
  • Liaise with all team members and stakeholders on items containing event branding
  • Attend meetings with key event partners associations, sponsors, media, JV partners
  • Monitor competitive activity and attend competitor events when required
  • Conduct or commission relevant market research for each product when required, measure customer satisfaction and identify event development opportunities.
  • Assist the Event Management team to identify product development, sponsorship and branding opportunities that deliver new customers and visitor groups
  • Manage, motivate and develop the marketing team. Ensure that each member of the team continues to understand the latest marketing trends and constantly looks to make communications more efficient by testing new ideas.
  • Work closely with the marketing teams in offices worldwide to proactively develop crosspromotional opportunities

You'll Have

  • At least 7 years year's demonstrable experience at management level in events and / or B2B media.
  • Degree educated
  • Detailed knowledge of marketing best practice
  • Knowledge of B2B exhibition and B2B publishing market
  • Understanding of data protection issues
  • Experience of developing and managing the execution of digital and social media strategy
  • Experience of auditing existing procedures and introducing new procedures
  • Appreciation of international cultures/foreign language
  • Ability to network and liaise with senior people/trade bodies and associations
  • Anticipation of market trends and proactive market involvement

Personal Attributes

  • Communication excellent written English and verbal communication skills, report writing and presentation skills
  • Administrative and Organisation
  • Time Management
  • Project ability to oversee/manage multiple products
  • Detailed understanding of marketing opportunities
  • Ability to be part of and manage a team
  • Ability to work under pressure and to deadlines
  • Innovation and Creative
  • Lateral thinking
  • Analytical skill
  • Availability to travel


 Empathetic Manager
  • Build, coach and mentor a team to ensure they have the correct skill sets to fulfil their role to the high standards

EA License Number:
R2198671

Agency License Number: 11C4388

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