Head of Marketing

2 weeks ago


Central Singapore Anradus Pte Ltd Full time

Industry/ Organization Type:
Wholesaler/ Mineral Fertilizers

  • Position Title
    :Head of Marketing (China/ APAC):
  • Working Location: Orchard
  • Working Hours: Monday to Friday, 9 am 6 pm
  • Salary Package
    :Up to $12,000 + Bonus:
  • Duration: Permanent Role

Key Responsibilities

  • Plan, align, approve, execute, measure, and enhance marketing initiatives within each country to meet sales targets, align with overall business objectives, and adhere to longterm strategy.
  • Supervise and lead regional marketing activities, encompassing trade marketing, loyalty programs, online/offline campaigns, sales collateral creation, and promotional events, utilizing subordinates, commercial & agronomy staff, and distributors.
  • Continuously develop and manage knowledge of regional customer base, including segments, profiles, purchasing behaviors, and preferences.
  • Monitor competitor marketing strategies to ensure differentiation and efficiency, while identifying and addressing emerging external trends that impact business relevance.
  • Oversee, guide, and evaluate marketing efforts of official distributors, including joint promotional campaigns and associated budget planning.
  • Collaborate with agronomy teams to ensure marketing strategies align with regional crop and product value propositions.
  • Provide direction for agronomy support in defining priority crop segments and conducting scientific/commercial trials.
  • Equip regional commercial teams with necessary marketing materials and coordinate packaging design processes.
  • Assist in developing the regional product brand portfolio, managing trademarks, and implementing anticounterfeit measures.
  • Functionally report to Head of Marketing & Communications, with annual goal setting, activities, and budget planning, and engage in operational exchanges & coordination meetings at least twice per month.
  • Contribute to annual setting of agronomy trial plans and collaborate with regional agronomy teams to maximize commercial value extracted from agronomy activities.

APPLY NOW

  • At least Degree in Marketing, Communications, Management or related discipline.
  • Minimum 8 years of working experience in Marketing, with at least 4 years of relevant experience of coordinating distributor marketing activities.
  • Strong understanding of mineral fertilizers across standard and premium segments, as well as the wider agricultural market and farming industry.
Anradus Pte Ltd | EA License No.

20C0161 | Adelin Chong | EA Reg No:
R1875641

Job Types:
Full-time, Permanent

Pay:
$8, $12,000.00 per month

License/Certification:

Work Location:
In person
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