Manager, CDM/CRM Lead, Mobile Experience

3 weeks ago

Singapore SAMSUNG ELECTRONICS SINGAPORE PTE. LTD. Full time
Roles & Responsibilities

Manager, CDM/CRM Lead, Mobile Experience

Samsung Electronics Singapore Pte Ltd


We’re looking for an experienced CDM/ CRM individual who will oversee, support and drive the offering within the MX (Mobile Experience) business.

Working as a member of our wider marketing team, this role requires an individual who has an appreciation of both numbers and aesthetics. The ideal candidate is a mix of relationship leader + creative problem solver + data/ media strategist who is immersed in today’s trends and culture.

This is a role that balances both form and function. The scope would be centered around implementing world-class campaigns for Samsung and balancing the work with local insights and data.

We’re looking for a candidate who is a relationship builder, energetic, a proactive team player with a can-do approach to the everyday, as well as thrive on delivering creative solutions to business problems. The CDM/CRM specialist will work in close collaboration with the wider Samsung family, agencies and opinion leaders in Singapore. The candidate must be comfortable working to an agile model and helping the team to implement new processes, framework + best practices so as to bring social and content to another level across the Samsung MX ecosystem.


  • Understand the role of CDM/CRM in brand and digital ecosystems and provide strategic direction for key objectives such as Brand love.
  • Expand and enhance customer database, engage, inform, and educate customers to elevate their experience with the Samsung brand.
  • Use data analytics to identify potential customers and serve relevant content through appropriate digital platforms.
  • Explore audience-level segmentation and targeting beyond device ownership identifiers to enrich the database and targeting capabilities.
  • Plan and deliver content strategies to encourage customer recruitment, retention, and loyalty.
  • Analyze and track conversion rates to propose and execute MX improvement plans.
  • Set up and execute campaigns on owned channels like EDM, Push Notifications, and Whatsapp My Biz.
  • Refine strategies and plans by evaluating customer research and market conditions.
  • Collaborate and coordinate with internal teams, agencies, and vendors to contribute to business growth and increase brand equity.
  • Coordinate with cross-business units for campaign planning and execution of online store campaigns.
  • Stay updated with new technologies and maintain leadership in digital marketing advancements.
  • Support strategies to drive online traffic to the company website and online store.
  • Contribute to social media and media strategy execution, including first-party data retargeting.
  • Develop and implement digital marketing plans with media strategy, budget, KPIs, and performance measurements.
  • Monitor and influence media buying performance or value improvements to ensure delivery against commitments.
  • Conduct conversion optimization using data-driven analysis and insights to improve campaign efficiency and effectiveness.
  • Ensure proper tagging, tracking, and timely execution of digital campaigns.
  • Excel in PowerPoint presentations and lead the agency with a strategic mindset.
  • Manage billing activities for CDM activities, including cross-business unit spendings.


Requirements

  • Degree in Marketing or related field
  • 6-8 years of digital marketing experience, specifically in CRM and database marketing. SAP and CRM dashboard management skills required
  • Familiarity with Marketing Communications and Media Analysis
  • Proficient in paid platforms like Google Marketing Platforms, FB Business Manager, FB Ads Manager, Dynamic Tag Manager and analytics platforms like Google Analytics & Adobe Analytics
  • Tech-savvy with HTML and Photoshop proficiency
  • Strong analytical skills and data-driven mindset
  • Passion for digital marketing. Proactive and can-do attitude
  • Commercial awareness for securing stakeholder buy-in
  • Team player comfortable in fast-paced environments
  • Experience in cross-departmental matrix teams
  • Stakeholder management skills, including insight sharing across seniority levels
  • Meticulous attention to detail and logical problem-solving approach
  • Excellent communication, presentation, and interpersonal skills
  • Ability to leverage digital innovations from media and platforms to achieve marketing goals and deliver business outcomes

Tell employers what skills you have

Campaign Management
Customer Research
Dashboard
Media Strategy
data insight
Customer Relationship Management System
Customer Segmentation Strategy
Segmentation
consumer segmentation
Customer Relationship Management
Targeting
Customer Relationship Management (CRM)
Brand Equity
CRM analytics
Conversion Optimization
Adobe Analytics
Database Marketing
Google Analytics
Data Analytics

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