Senior Marketing Specialist

1 day ago

Singapore VASS APAC PTE. LTD. Full time
Roles & Responsibilities

VASS APAC is a leading IT consulting firm dedicated to providing innovative solutions to our clients. We are seeking a highly skilled Senior Marketing Specialist to join our team and support a consulting customer in implementing effective marketing automation strategies.


Responsibilities:

  • Marketing Automation Strategy: Develop and implement comprehensive marketing automation strategies aligned with client objectives.
  • Platform Expertise: Proficiently utilize marketing automation platforms such as Salesforce Marketing Cloud, SAP Emarsys, and Adobe Marketo or Adobe Journey Optimizer to create and optimize campaigns.
  • Data Analysis: Analyse campaign performance metrics and provide actionable insights to drive continuous improvement.
  • Campaign Configuration: Configure end-to-end campaign execution, including email marketing, landing pages, and social media.
  • Integration: Integrate marketing automation platforms with Sales and CRM systems or other marketing tools.
  • Team Collaboration: Work closely with different customer stakeholder teams (sales, marketing, IT) to ensure alignment and achieve project’s objective.
  • Cross-Functional Collaboration: Work closely with sales, content, and product teams to ensure alignment on marketing objectives and messaging.
  • Technical Expertise: Maintain and optimize marketing automation tools, ensuring proper integration with CRM systems and other marketing technologies.
  • Training and Support: Provide training and support to team members on marketing automation best practices and tools.
  • Market Research: Stay updated on industry trends, emerging technologies, and best practices in marketing automation and digital marketing.
  • Global Opportunities: Travel to client locations to provide on-site support and expertise.

Qualifications:

  • Bachelor’s degree in marketing, Business Administration, Information system, or a related field.
  • 3-5 years of experience in marketing automation, with a strong focus on platform implementation and management.
  • Experiences marketing automation platform such as Salesforce Marketing Cloud, SAP Emarsys, or Adobe Marketo or Adobe Journey Optimizer is an advantage.
  • Strong analytical skills and ability to interpret data to drive decision-making.
  • Excellent communication and interpersonal skills.
  • Experience working in a consulting environment and willingness to travel internationally.
  • Experience working with third party Marketing Agency and Social Media campaign is an advantage.

Benefits:

  • Competitive salary and benefits package
  • Opportunities for professional growth and development
  • Collaborative and supportive work environment
  • Global travel opportunities to work with diverse clients and culture

If you are a passionate and results-oriented marketing professional looking to make a significant impact, we encourage you to apply.


We are looking forward to receiving your job application (incl. a recent photo) via email to jobs.sg@vasscompany.com.


Please indicate the earliest possible date of entry and your current & expected salary.


Tell employers what skills you have

Market Research
Team Collaboration
Brand Development Strategy
Data Analysis
Analytical Skills
Social Media
Interpersonal Skills
Segmentation
Automation Tools
Email Marketing
Marketing
Strategy
SAP
Digital Marketing
Marketing Budget Management
Global Brand Development
Consulting
Creativity

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