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Digital Marketing Senior Specialist
2 months ago
At GROMARK CONSUMERS ENTERPRISE PTE LTD, we are seeking a highly skilled Digital Marketing Senior Specialist to join our team. As a key member of our marketing department, you will be responsible for developing and implementing a comprehensive digital marketing strategy that drives business growth and revenue.
Key Responsibilities:- Conduct market research to understand the digital landscape, e-commerce trends, and consumer behaviors in the China market.
- Develop and implement a digital marketing strategy that includes SEO/SEM, email marketing, social media, online advertising, and marketplace management for the global market, with a focus on the China market.
- Work closely with agencies to create content for Chinese and global digital platforms, ensuring brand consistency and engagement.
- Coordinate with branding managers and agencies to ensure compliance with digital and e-commerce regulations and optimize online storefronts.
- Oversee the design and development of innovative packaging and gifting solutions that align with brand identity and appeal to the global market.
- Monitor and evaluate the effectiveness of digital marketing efforts, e-commerce campaign performance, packaging designs, and website usability using analytics tools.
- Assist in digital marketing, e-commerce, and design budgets, ensuring optimal allocation of resources.
- 5 years of experience in marketing, mass communications, or a related field.
- Undergraduate or above degree in a relevant field.
- Must understand the Chinese market and have Mandarin writing and reading skills.
- A proven ability to adapt quickly to emerging trends in content marketing, social media, and digital advertising.
- A portfolio of work that demonstrates writing, editing, and designing skills.
- Ability to collaborate well and work independently, handling multiple tasks.
