Digital marketing specialist
2 weeks ago
The Opportunity: The Digital Marketing Specialist will play a critical role to lead and execute Suu Balm’s digital marketing efforts.
The ideal candidate will have a strong understanding of digital marketing tools, strategies, and trends to drive brand awareness, engagement and elevating Suu Balm's presence across all digital platforms.
Key Responsibilities: Digital Campaign Strategy & Execution : Plan, execute, and optimise digital marketing campaigns across various platforms (Google Ads, Meta, Tik Tok, You Tube, etc.) to increase brand visibility and drive conversions.
Analytics & Reporting : Monitor, track, and report on the performance of digital marketing campaigns using relevant tools to measure ROI / ROAS and improve strategies.
Content Creation & Social Media Management : Work closely with creative teamto maintain a calendar to plan and develop compelling content & copywriting for social media, EDM and paid ads that align with Suu Balm & Vytle's brand voice.
SEO/SEM : Consistently optimise and enhance organic searchvisibility and drive targeted traffic through SEO strategies.
Influencer / Third-party engagements : Identify, engage, and collaborate with relevant influencers / third-party sites to boost brand reach and credibility.
Customer Engagement & Community Building : Manage and build the Suu Balm Ambassador Program to continue efforts in fostering a community through positiveword-of-mouth.
Any other ad-hoc duties as assigned Skills & Qualifications: Bachelor's degree in Marketing, Communications, Business, or a related field Minimum 2-3 years of experience in digital marketing, preferably in the skincare or beauty industry Strong copywriting skills with a keen eye for detail.
Strong knowledge of SEO / SEM tools, Google Analytics, Meta Ads Manager and email marketing platform Creative thinker with an analytical mindset to interpret data and make strategic recommendations for improved performance and ROI.
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