Digital Marketing Specialist
4 weeks ago
At PropNex Realty Pte Ltd, we are seeking a skilled Digital Marketing Specialist to join our team. As a key member of our marketing department, you will be responsible for managing and optimizing our digital marketing campaigns across various social media platforms, including Facebook, Instagram, TikTok, and Google Ads. Your primary objective will be to increase brand awareness, drive website traffic, and generate leads through effective digital marketing strategies.
Responsibilities
• Manage and optimize paid advertising campaigns on Facebook Ads Manager, Instagram Ads, Google Ads, and TikTok Ads
• Conduct thorough market research to identify target audiences, industry trends, and competitors' strategies
• Stay up-to-date with the latest trends and best practices in digital marketing
• Create engaging and compelling content tailored to each platform's audience
• Monitor and analyze key performance indicators (KPIs) to measure the effectiveness of digital marketing campaigns
• Collaborate with cross-functional teams to ensure cohesive digital marketing initiatives aligned with overall brand objectives
Requirements
• Degree / Diploma in Marketing, Communications or related field
• Minimum 3 to 5 years of experience as Digital Marketer with strong focus on Facebook, Instagram, TikTok, and Google
• Familiar with social media platforms, its advertisement features, and best practices for each channel
• Proficient in using Facebook Ads Manager, Instagram Ads, Google Ads, and TikTok Ads platforms to set up, manage, and optimize campaigns
• Strong analytical skills with the ability to interpret data and make data-driven decisions
Benefits
• Conducive work environment
• Great Career Progression
• Annual Leave up to 21 days, Additional 3 days Festive Leave
• Dress Code: Smart Casual
• Medical & insurance benefit
• Overseas Staff Outing
• Birthday Voucher $50
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