Performance Lead
4 weeks ago
Responsibilities
Client Relationship Management
- Develop and maintain strong client relationships, ensuring a deep understanding of their business.
- Solicit feedback and act as a consultant to enhance client satisfaction.
- Serve as a client visionary, offering valuable perspectives based on a profound grasp of their business, challenges, and opportunities.
Business Growth
- Collaborate with the Digital Strategy Director to identify and pursue business growth opportunities with existing clients.
Campaign Strategy and Execution
- Take responsibility for the end-to-end campaign process, including strategy development, planning, implementation, and post-campaign analysis for assigned brands.
- Define clear objectives and KPIs for campaigns and recommend/develop measurement methodologies.
- Lead contractual negotiations with key media vendors and trading commitments for clients.
Innovation and Best Practices
- Stay informed about emerging opportunities and innovations to present to clients.
- Offer guidance and advice to the team on best practices, innovation, and process improvement.
- Promote the expansion of agency services beyond media planning and buying.
Collaboration
- Work closely with internal specialist resources and group teams.
- Manage and mentor your direct reports.
Managerial Skills
- Lead and supervise planners in creating and maintaining media plan flowcharts and authorizations based on client initiatives.
- Oversee the operational aspects of the business, including digital ad serving, finance operations, and traditional media buying.
- Lead a team while fostering team cohesiveness and individual growth.
- Mentor and inspire junior team members, creating and monitoring their development and growth plans.
- Maintain regular, open communication with team members regarding their career progression.
- Provide job specifications and conduct timely performance appraisals for team members.
- Ensure team members complete relevant training courses.
Qualifications
- Minimum of 5-8 years of client servicing experience in a reputable media agency.
- Expertise in integrated planning, with a strong understanding of digital planning, strategy, and troubleshooting.
- Comfortable handling high-profile accounts, such as luxury, technology, and finance, demonstrating resilience and high emotional intelligence.
- Experience working with various stakeholders, including suppliers, advertising/marketing agencies, media owners, and internal specialist resources.
- Effective communication skills to convey marketing opportunities and sell concepts/solutions to clients and stakeholders.
- Strong working relationship-building abilities within your team.
- Proven initiative, adaptability to changing environments, and the ability to produce high-quality work.
- Sharp strategic and critical thinking, coupled with effective problem-solving skills.
- Track record of driving revenue growth through emerging opportunities and established partnerships.
- In-depth knowledge of the local media landscape, digital marketing, SEM, and social media trends.
- Proficiency with digital tools like LinkedIn, DCM, DV360, Facebook/IG, etc.
- Ability to understand, analyze, and benchmark digital data, devising digital solutions within overall media strategies.
- Support team development through media and digital training as needed.
Tell employers what skills you have
Media Buying
Traditional Media
Ad Serving
SEM
Strategy Development
Appraisals
Process Improvement
Team Development
Relationship Management
Strategy
Adaptability
Digital Marketing
Digital Strategy
Emotional Intelligence
Revenue Growth
Media Planning
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