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Head of Marketing

4 months ago

Singapore AkzoNobel Full time

About AkzoNobel

Since 1792, we've been supplying the innovative paints and coatings that help to color people's lives and protect what matters most. Our world class portfolio of brands – including Dulux, International, Sikkens and Interpon – is trusted by customers around the globe. We're active in more than 150 countries and use our expertise to sustain and enhance the fabric of everyday life. Because we believe every surface is an opportunity. It's what you'd expect from a pioneering and long-established paints company that's dedicated to providing sustainable solutions and preserving the best of what we have today – while creating an even better tomorrow. Let's paint the future together.

For more information please visit

2024 Akzo Nobel N.V. All rights reserved.

Job Purpose

The position is responsible for leading a country marketing organization in creating and executing marketing and branding strategies and plans that drive achievement of country business growth objectives as part of an overall regional marketing strategy. The position is also responsible for actively shaping these regional strategies and for the respective in-market execution of certain region-wide marketing projects.

Key Accountabilities

1. Innovation and new product development projects (for projects where the country is leading for the region)

Together with the Project leader based in his/her country and Regional Marketing:

• Define innovation project objectives, milestones and KPIs

• Form and support project team(s) that include representatives from R&D, technology, commercial, finance and other relevant functions

• Define and source resource & capability requirements

• Support the Project leader in project execution, address barriers, manage timelines and resources

Support the Project leader in engaging and seeking agreement on project directions and decisions with key stakeholders

2. Compelling country marketing strategies and plans that are part of an overall regional marketing strategy.

• Define country product portfolio, together with regional marketing, by understanding and adapting regional portfolio guidelines to the country business and market competitive context

• Engage and secure alignment with regional marketing

• Execute regional portfolio pricing strategy in manner relevant to market dynamics

• Migrate current to future portfolio with minimum disruption

• Develop country strategies and initiatives (long term strategic plans and annual marketing plans) in collaboration with regional marketing that builds the Dulux brand in line with regional brand development objectives

o Brand architecture

o Colour strategy, including colour inspiration and trends

o Communications, activation (relationship, dialogue)

• Develop 360 marketing communication and activation platforms agreed with regional marketing, either creating specific country platforms or adapting regional ones to the local context

• Develop clear strategies and action plans on effectively and efficiently handling customer/consumer complaints, in close collaboration with Sales, R&D, Quality and Supply Chain

.

3. A strong and highly motivated marketing organization that is focused on delivering the country growth objectives

• Identify and define the necessary marketing organization capabilities and attitudes for achieving the country growth objectives

• Work with HR to recruit, assign and retain marketing talent for the relevant jobs in the marketing organization

• Work with regional marketing to champion the development and training of the marketing organization in line with the defined key-to-growth capabilities and attitudes

• Identify and provide training and development opportunities

• Coaching and mentoring direct reports

• Track talent development and continuously assess for opportunity areas

• Build the infrastructure to support stronger marketing team in line with agreed SEAP principles (consumer-and-brand-centric culture, clear RACIs for processes, coaching and mentoring)

• Build the infrastructure to support an effective, efficient and engaged Customer Service team

• Identify and nurture high potential talent for future leadership positions within own market or across markets

• Build strong relationships with external partner agencies gaining partner commitment and preference

6. Achievement of country growth targets and effective management of country marketing budgets

• Take the lead in the country marketing planning process in line with regional marketing and schedules

• Set challenging yet realistic growth targets in identified performance areas (revenue, profits, share) that support overall SEAP objectives

• Organize and track performance scorecards

Monthly country reviews as part of monthly operations reporting; Conduct quarterly brand reviews with local marketing team, and keep stakeholders (MC) up to date.

7. Integration of country marketing with other functions

• Cascade country marketing strategies and plans to fully engage other functions in the country

• Being a proactive, engaged member of country leadership team

• Being a leadership role-model for people in the country

• Champion and ensure Product Stewardship and HSE&S are in full compliance

Experience


• Bachelor's degree, preferably with management or marketing-related specialisation.

• At least 12 years marketing experience, with at least 3 years as country marketing manager/head. Competing in a fast growing, moderately competitive category in a global/regional company with aggressive growth objectives and organization change dynamics.

• Strategic while being very hands-on in managing marketing operations

• Resilient. Willingness to drive growth in the face of challenging market and business conditions.

• Collaborative / team-oriented. Effective in engaging and influencing both operating country colleagues and subordinates ; and regional teams

• Resourceful and creative. Willing to step outside comfort zone and usual ways of doing business given low level of market differentiation

• Able and eager to share marketing knowledge and experience to develop a team that may still have a lot of capability development needs and opportunities


At AkzoNobel we are highly committed to ensuring an inclusive and respectful workplace where all employees can be their best self. We strive to embrace diversity in a context of tolerance. Our talent acquisition process plays an integral part in this journey, as setting the foundations for a diverse environment. For this reason we train and educate on the implications of our Unconscious Bias in order for our TA and hiring managers to be mindful of them and take corrective actions when applicable. In our organization, all qualified applicants receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age or disability.

Requisition ID: 41652