APJ Field ABM Marketing Director

4 weeks ago

Singapore timesjobs Full time
APJ Field & ABM Marketing Director

Multiple Locations:
Singapore, New South Wales, Australia
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Requisition Number: 218074

External Description:
APJ Field Marketing & ABM Director

What Youll Do:


In this role, you will lead the APJ Field Marketing and ABM team in activating campaigns, virtual/IRL event experiences, and personalized account marketing programs in the region, with the primary objective of exceeding expansion and new logo pipeline goals.

Develop a strategic field marketing & ABM plan for the APJ region that supports sales objectives and growth targets.
Lead through impact and influence the APJ marketing team, encouraging a culture of excellence, innovation, and collaboration.

Collaborate closely with APJ leaders (GTM, CSM and AI / Analytics Specialist) and Global Marketing teams to ensure alignment and effective activations in the region.

Activate globally produced marketing campaigns, events, and programs that actively engage customers and prospects across the APJ region.

Measure and analyze the effectiveness of marketing initiatives, using insights to optimize future campaigns and achieve maximum return on investment.

Optimize the APJ field marketing & ABM campaigns budgets, ensuring strategic allocation of resources to high-impact activities.
Monitor market trends, competitor activities, and customer needs to adjust strategies and experiences as necessary.
Drive cross-functional collaboration within the organization to ensure cohesive messaging and customer experiences across all touchpoints.

Champion the Teradata brand in the APJ region, ensuring consistency with global branding guidelines while tailoring approaches to meet local market needs.


What Makes You a Qualified Candidate:


Proven experience interfacing with all levels in a sales organization including account executives, technical consultants, regional managers, MDRs and senior leadership.

Exceptional creativity, the ability to innovate and scale, top-notch networking and collaborating skills, and a hands-on approach to accomplish the work.

Excellent interpersonal and persuasive skills to bring together stakeholders from various functional groups to enable program creation, support, and execution.

Excellent verbal and written communication skills
Self-motivated, able to assume responsibility and work autonomously
Data-driven leader that can analyze marketing campaign performance, trends and present a concise and actionable optimization and forward strategy.

Requires a minimum of 15 years of experience in field marketing, demand generation, or marketing program role supporting a large enterprise sales organization in the AI, cloud analytics or data platform market.


What Youll Bring:
Exceptional communication and leadership skills with a track record of leading high-performing teams
In-depth knowledge of market trends, competitive landscape, and customer needs in the analytics space
Background in data analytics, machine learning, artificial intelligence, and business intelligence market
A strategic mindset with a focus on innovation and continuous improvement
Ability to create outcome-based goals supported by metrics
Strong interpersonal skills, fostering collaboration and teamwork across diverse functions
Familiarity with cloud-based analytics solutions and emerging technologies

Why We Think Youll Love Teradata
We prioritize a people-first culture because we know our people are at the very heart of our success.

We embrace a flexible work model because we trust our people to make decisions about how, when, and where they work.

We focus on well-being because we care about our people and their ability to thrive both personally and professionally. We are an anti-racist company because our dedication to Diversity, Equity, and Inclusion is more than a statement.

It is a deep commitment to doing the work to foster an equitable environment that celebrates people for all of who they are.


CountryEEOText_Description:

Why We Think Youll Love Teradata We prioritize a people-first culture because we know our people are at the very heart of our success.

We embrace a flexible work model because we trust our people to make decisions about how, when, and where they work.

We focus on well-being because we care about our people and their ability to thrive both personally and professionally. We are an anti-racist company because our dedication to Diversity, Equity, and Inclusion is more than a statement.

It is a deep commitment to doing the work to foster an equitable environment that celebrates people for all of who they are.


City:
Singapore

State:
Central Singapore

Community / Marketing Title:
APJ Field & ABM Marketing Director

Job Category:
Marketing

Company Profile:
Our Company
At Teradata, we believe that people thrive when empowered with better information. Thats why we built the most complete cloud analytics and data platform for AI.

By delivering harmonized data, trusted AI, and faster innovation, we uplift and empower our customersand our customers customersto make better, more confident decisions.

The worlds top companies across every major industry trust Teradata to improve business performance, enrich customer experiences, and fully integrate data across the enterprise.


LinkedIn Remote:
#LI-Remote

Location_formattedLocationLong:
Singapore, Central Singapore SG

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