Director, Field Marketing Apj

1 week ago

Singapore Kong Full time

Are you ready to power the World's connections?

About the role:


This role is a critical component of our APJ go-to-market strategy and one that will help continue to accelerate the tremendous adoption we have seen across this market.

As the first APJ marketing hire, this person represents marketing in APJ and partners directly with the VP of APJ, our professional services team as well as cross-functionally with our teams back in the US.

This role requires a person who can think strategically across a complex region while jumping in and executing the plan.

This person has to not only be willing but be excited to do whatever it takes to support their internal and external customers.


Why should you want to work at Kong?

Market Opportunity - We are on a quest to build a $10b+ software company over the next few years and need YOUR help

  • Why APIs Matter? APIs have been enabling innovation for decades
  • Strong VC team, Series D, strong year over year revenue growth

Technical Leadership - We are recognized as the leader in innovation in the connectivity space.

  • Marco, our CTO/cofounder "We are the Cisco of L4 and L7"
  • CUBE Conversation, March 202
  • We are the leading innovator in the connectivity space

Amazing Team & Culture - Come be a "Konger" and find out what we mean.

  • Great Place to Work Certified in 2020 & 202
  • Kong employees exemplify our culture at our 2022 Sales Kickoff
  • 2022 Forbes Cloud 100 Honoree

Building Great Products:

  • Learn why the world's largest companies love our tech
  • Kong Named in the Leaders Quadrant of the Gartner Magic Quadrant for API Management for the Fourth Consecutive Year
  • Over 250m+ downloads of our open source API gateway Over 40k+ stars on Github between Kong API and Kong Insomnia

What you will be doing:

  • Own, define & drive the APJ regional marketing strategy, working with CMO, Product Marketing, the rest of Demand Gen team, and APJ sales leadership.
  • Develop, & drive execution of datadriven, customerobsessed campaigns across all channels in APJ.
  • Achieve Interlock with regional field sales leaders to ensure ongoing agreement on priorities. Become the goto person for everything pipeline generation and maturation with the APJ sales leadership.
  • Collaborate with corporate marketing functions to help design and execute programs that deliver measurable results supporting APJ sales growth objectives.
  • Develop a strategy to provide and scale the localization and regional implementation of global GTM campaigns.
  • Partner and work hand in hand with the APJ sales development team to develop and execute effective inbound/outbound strategies.
  • Understand sales strategies at the regional level and develop tailored but aligned pipeline generation plans based on selected target accounts, salesplay and marketing mix of activities.
  • Design and collaborate with marketing ops to develop an APJ revenue marketing dashboard that drives fast and strategic decisions on pipeline generation directions.

What you will bring:

  • 10+ years experience in marketing with a minimum 10+ years in B2B marketing required; specific expertise in software and SaaS/subscription models is strongly preferred.
  • Experience across all APJ regions: ANZ, Asia, and India Analytical and metricsdriven, with a desire to launch, learn, and iterate to continually improve programs.
  • Grit, flexibility, and excitement to be in a playercoach role.
  • Exceptionally strong writing, presentation and verbal communication skills, with the ability to clearly and simply articulate concepts, messages, and strategies.
  • Proficiency with marketing automation platforms (Marketo, 6sense, etc).
  • Experience with SFDC, running reports, campaign management, SiriusDecisions best practices and lead management.
  • Enterprise and Commercial segment experience; Industry marketing experience preferred.
  • Ability to work across the organization, especially with sales, at all levels to strategize and execute all marketing programs.
  • Passion for results, measurement and optimization to continuously drive ROI

Personality traits:

  • GREAT attention to detail, highly organized yet able to see the "big picture"
  • Ability to handle moving parts, switch gears quickly, and juggle many projects at the same time.
  • Engaging and outgoing personality.
  • Fast learner who proactively tackles challenges.
  • Strong work ethic, sense of urgency, and desire to succeed.
  • Team player.
  • Must be a good problem solver and an intuitive thinker.
  • Ability to travel up to 50% (in the future)

What is a Konger?
We are a group of makers, thinkers, and doers focused on helping today's developers build tomorrow's technology.

Our teams work on the bleeding edge of API innovation to provide our users with a central nervous system for data and services.

We believe in the power of Open Source and everything it stands for. That's why developers around the world enthusiastically contribute

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