VP, Social Media Risk Management

2 weeks ago

Singapur, Singapore United Overseas Bank Ltd. Full time

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Posting Date: 15 May 2024

Location:

Singapore (City Area), Singapore, SG,

Company: United Overseas Bank Ltd

About UOB

United Overseas Bank Limited (UOB) is a leading bank in Asia with a global network of more than 500 branches and offices in 19 countries and territories in Asia Pacific, Europe and North America. In Asia, we operate through our head office in Singapore and banking subsidiaries in China, Indonesia, Malaysia and Thailand, as well as branches and offices. Our history spans more than 80 years. Over this time, we have been guided by our values - Honorable, Enterprising, United and Committed. This means we always strive to do what is right, build for the future, work as one team and pursue long-term success. It is how we work, consistently, be it towards the company, our colleagues or our customers.

About the Department

The Group Strategic Communications & Brand function works closely with all functions across the Group to protect and to promote the reputation of UOB. Through our thought leadership, stakeholder and community engagement programmes, we ensure that UOB's presence, relevance, insights and understanding are seen and felt by our colleagues and customers, wherever they are. We also strive to turn our customers into advocates through our consistent and considered approach in delivering reliable and distinctive customer service.

Job Responsibilities

We are looking for a social media professional to lead our efforts in protecting the Bank's reputation on social media and online channels. Candidates will also need to demonstrate their knowledge and practical experience in managing online risks and issues.

You will be at the frontlines of the Bank's fight against external threats, including fraud, misinformation and brand abuse. This is a role that will test your ability to work under pressure and in an unpredictable and evolving environment.

Your responsibilities include:

  • Manage and enhance our social listening strategy, including the active monitoring of threats (automated and manual) from owned and online channels like social media pages and forums.
  • Escalate relevant threats internally based on our escalation framework and within pre-defined turnaround times.
  • Support the crisis response on social media and be a reassuring and confident voice in the midst of a crisis.
  • Detect and report profile and content abuse on social media networks. This may include misinformation, scams, brand/executive impersonation etc.
  • Track and manage issues that arise on social media and online channels, in partnership with internal and external stakeholders (e.g. social media network owners).
  • Develop and formalise the Bank's Social Media risk management framework and processes.
  • Provide best-in-class advisory to teams in our regional subsidiaries and drive process improvements on social media risk management.
  • Build and present case studies on issue and crisis management to internal stakeholders.
  • Develop or maintain relevant policies and guidelines where necessary.
  • Provide a periodic summary of the Bank's social media risk.
  • On a contingency basis, you may also need to work outside normal office hours to manage ongoing issues that is trending on social media.
Job Requirements
  • Degree/diploma, preferably in business, marketing or communications. Candidates with relevant experience will also be considered.
  • At least 8 years of relevant experience in social media risk management.
  • Understanding of all aspects of social media, including but not limited to features such as paid media, community pages, KOL engagements, community management, platform API limitations etc.
  • Familiarity in using social media management and social listening tools.
  • You must be able to think out of the box to problem solve independently.
  • Positive and energetic team player.
  • Hands-on and curious to stay updated on trends and developments on social media. Need to be an active social media user.
Be a part of UOB Family

UOB is an equal opportunity employer. UOB does not discriminate on the basis of a candidate's age, race, gender, color, religion, sexual orientation, physical or mental disability, or other non-merit factors. All employment decisions at UOB are based on business needs, job requirements and qualifications. If you require any assistance or accommodations to be made for the recruitment process, please inform us when you submit your online application.

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