Snr Audience Marketing Executive

2 weeks ago


Singapore Mediacorp Pte Ltd Full time

Snr Audience Marketing Executive:

Responsibilities:

  • Conceptualize and spearhead marketing campaigns for Chinese Audience content. This includes project management and implementation of marketing strategies to achieve business KPIs and engagement objectives.
  • Develops marketing strategies including socials, digital, on air and on ground campaigns to promote Chinese and Whole of Mediacorp content that align with consumer behaviour patterns and business goals
  • Work closely with internal and external stakeholders prior and during campaign launch to coordinate and execute strategies
  • Work closely with the key stakeholders on a regular basis to ensure delivery and execution as well as accuracy of all marketing activities and assets.
  • Work closely with socials team for active social listening on Chinese content, riding on current trends visavia our content to drive audience engagement.
  • Partner and create clear briefs for socials, digital, creative, events and communication teams to ensure smooth and effective touchpoints across the campaigns, working with relevant departments, managing and plan ads in digital marketing campaigns.
  • Capitalize on marketing plans to create new revenue opportunities in partnership with clients and sponsors.

Requirements:

  • Degree/Diploma holder, preferably in Mass Communications / Marketing
  • Keen interest in media and entertainment, both local and regional
  • Have an understanding and knowledge of social media platforms and market trends
  • Able to think creatively and objectively when planning campaigns
  • Able to work independently and contribute as a team member in a fastpaced environment
  • Strong interpersonal and communication skills to liaise with internal and external stakeholders
  • Strong project management skills, analytical skills and attention to detail
  • Able to work under pressure and manage tight deadlines
  • Proficient in Microsoft Office Suite including Word, Excel and Power Point. Knowledge of Adobe Photoshop is a plus
  • Must have knowledge in using social media platforms. Experience in digital marketing is a plus
  • Effectively bilingual in Mandarin and English in order to be able to plan and execute campaigns


Requisition ID: 1806
  • Division: Marketing & Communications
  • Department: Audience Marketing
  • Employment Type: Full-Time
  • Function: Marketing
  • Experience: Mid-Senior Level
  • Education: Diploma/Advanced/Higher/Graduate Diploma
  • Location: Singapore, Singapore


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