Marketing, Snr Executive

2 weeks ago


Singapore JOBALLY PTE. LTD. Full time

Marketing, Snr Executive (Student Recruitment)
B2C (Direct Consumer Marketing)

Brand and Awareness

  • Expand company's branding in selected cities within the Southeast Asian (SEA), South Korea, South and Central Asia markets via integrated channels such as digital, including social media, and offline platforms
  • Explore media partners such as influencers, and education portals to expand audience reach
  • Maintain and manage social media and digital assets for the markets assigned
  • Ensure proper response to comments/queries on Social Media
  • Look into achieving growth of social media engagements across all platforms
  • Identify and create student success stories for owned and paid media
  • Ensure all localised assets adhere to brand guidelines
  • Work closely with Central Marketing team to achieve synergised branding objectives
Leads Performance

  • Ensure lead generation campaigns are implemented in consultation with the sales team
  • Plan, develop, and monitor all lead generation campaigns to ensure proper followup of enquiries and tracking of the effectiveness of campaigns
  • Work closely with Segment Marketing to align contents and assets for advertising according to the recruitment plan of the markets assigned
  • Provide marketing support to ensure sales targets set across programmes are met/overachieved
B2B (Agent Marketing Management)

  • Support agents and sales in developing creatives and/or campaigns for recruitment purposes
  • Maintain relationships with agents to assist them in marketing and promoting for programmes
  • Plan and develop campaigns that could potentially enhance company's value in helping agents to promote the brand and courses
Other Responsibilities

  • Ensure marketing costs are kept within budget
  • Maintain proper tracking of marketing expenses and to track effectiveness of campaigns according to respective objectives

Requirements:

  • Diploma/Degree in Marketing, Business, Mass Comms or equivalent
  • 35 years working experience in marketing in SEA/South Asia/Singapore, preferably in the Education/Training industry
  • Good communication and presentation skills
  • Excellent knowledge of local media in specified countries
  • Experience in matrixed and regional organisational structures is preferred
  • Highly motivated, resourceful, and resultsoriented team player with a desire to learn and a passion for challenges.
  • Ability to develop and deliver marketing/communications plans
  • High level of organisational skills
  • Budget Management and numeracy skills
  • Experience and indepth knowledge of social media and online marketing is essential
  • Experience preferred in design tools like Photoshop
  • Willing to accommodate time differences when communicating with colleagues in Singapore is required
EA License No : 18C9228 REG No : R Woo Kum Yoke)

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