ASO & GTM Lead (Go-To-Market)

1 week ago

Singapore Crypto Full time

We are seeking a dynamic and experienced ASO & GTM Lead to spearhead our go-to-market strategies and optimize app store presence for maximum user acquisition. The ideal candidate will possess a strong background in user acquisition, localization strategies, and app store optimization techniques. This role requires a deep understanding of both organic and non-organic digital marketing channels to effectively launch and scale our apps in global markets.

ResponsibilitiesASO (App Store Optimisation) Strategy Development:
  • Develop and execute comprehensive ASO strategies to improve app visibility and ranking globally.
  • Conduct keyword research, competitor analysis, and market trends to optimize app metadata and enhance search discoverability.
  • Implement localization strategies to tailor app content for different markets and languages, driving increased engagement and downloads.
GTM Planning and Execution:
  • Lead go-to-market planning and execution for new app launches in various markets.
  • Collaborate with local teams and agencies to develop targeted marketing content and campaigns.
  • Utilize both organic and non-organic marketing channels to drive user acquisition and increase app downloads.
User Acquisition Optimization:
  • Implement landing page optimization strategies to enhance user acquisition conversion rates.
  • Analyze app store data and user feedback to iterate and improve user acquisition strategies continually.
  • Work closely with internal teams and external partners to identify opportunities for user acquisition growth and expansion.
Performance Monitoring and Reporting:
  • Track and analyze key performance metrics related to ASO and user acquisition efforts.
  • Generate regular reports to assess the effectiveness of strategies and recommend optimizations.
  • Stay updated on industry trends and best practices to maintain a competitive edge in the market.
Requirements
  • Bachelor's degree in Marketing, Business Administration, or related field.
  • 5-10 years of experience in user acquisition, digital marketing, or app marketing roles.
  • Proven track record of improving app rankings and driving user acquisition through ASO strategies.
  • Experience in localization strategies and optimizing app content for global markets.
  • Strong understanding of both organic and non-organic digital marketing channels, including SEO, SEM, social media, and influencer marketing.
  • Excellent analytical skills with the ability to interpret data and make data-driven decisions.
  • Experience working cross-functionally with internal teams and external agencies.
  • Exceptional communication and project management skills.
  • Creative thinking and problem-solving abilities.
  • Hands-on leadership.

#Hybrid

#LI-MK1

Life @

Empowered to think big. Try new opportunities while working with a talented, ambitious and supportive team.

Transformational and proactive working environment. Elevate employees to find thoughtful and innovative solutions.

Growth from within. We help to develop new skill-sets that would impact the shaping of your personal and professional growth.

Work Culture. Our colleagues are some of the best in the industry; we are all here to help and support one another.

One cohesive team. Engage stakeholders to achieve our ultimate goal - Cryptocurrency in every wallet.

Are you ready to kickstart your future with us?

Benefits

Competitive salary

Medical insurance package with extended coverage to dependents

Attractive annual leave entitlement including: birthday, work anniversary

Work Flexibility Adoption. Flexi-work hour and hybrid or remote set-up

Aspire career alternatives through us. Our internal mobility program can offer employees a diverse scope.

Work Perks:crypto.comvisa card provided upon joining

OurCrypto.combenefits packages vary depending on region requirements, you can learn more from our talent acquisition team.

About:

Founded in 2016,Crypto.comserves more than 80 million customers and is the world's fastest growing global cryptocurrency platform. Our vision is simple: Cryptocurrency in Every Wallet. Built on a foundation of security, privacy, and compliance, committed to accelerating the adoption of cryptocurrency through innovation and empowering the next generation of builders, creators, and entrepreneurs to develop a fairer and more equitable digital ecosystem.

Learn more

an equal opportunities employer and we are committed to creating an environment where opportunities are presented to everyone in a fair and transparent way.Crypto.comvalues diversity and inclusion, seeking candidates with a variety of backgrounds, perspectives, and skills that complement and strengthen our team.

Personal data provided by applicants will be used for recruitment purposes only.


#J-18808-Ljbffr

  • Senior Gtm Manager, Gtm Solutioning

    1 week ago

    Singapore Mediacorp Pte Ltd Full time

    Senior GTM Manager, GTM Solutioning & Management (Commercial):Description:The Senior GTM Manager will be part of Mediacorp's GTM Solutioning and Management Team. The main focus of the team is to drive revenue for Mediacorp by developing solutions to meet a client or sector's needs, in partnership with our sales teams.Apart from solutioning, the team also...

  • Technology Solutions GTM Lead

    1 week ago

    Singapore AMAZON WEB SERVICES SINGAPORE PRIVATE LIMITED Full time

    Roles & ResponsibilitiesAWS Sales, Marketing, and Global Services (SMGS) drives revenue, adoption, and growth from small- to enterprise-level customers, including the public sector. The AWS Global Support team values top-notch support for customer success and partners with companies building critical applications on AWS.You will lead the GTM strategy and...

  • Central Strategy and Operations Lead, Go-To-Market

    1 week ago

    Singapore GOOGLE ASIA PACIFIC PTE. LTD. Full time

    Roles & ResponsibilitiesPRODUCT AREAThe Go-to-Market Operations (GtM) team ensures Google's complex and ever-evolving Ads business runs smoothly. We are instrumental in setting go-to-market strategy, and ensuring flawless execution and operations against the strategy. We have teams embedded in each of the major Ads business areas as well as global teams that...

  • APJ Industry GTM Lead

    4 weeks ago

    Singapore Amazon Full time

    AWS Sales, Marketing, and Global Services (SMGS) is responsible for driving revenue, adoption, and growth from the largest and fastest growing small- and mid-market accounts to enterprise-level customers including public sector. The AWS Global Support team interacts with leading companies and believes that world-class support is critical to customer success....

  • APJ Industry GTM Lead

    4 weeks ago

    Singapore Amazon Full time

    Description AWS Sales, Marketing, and Global Services (SMGS) is responsible for driving revenue, adoption, and growth from the largest and fastest growing small- and mid-market accounts to enterprise-level customers including public sector. The AWS Global Support team interacts with leading companies and believes that world-class support is critical to...

  • Strategy and Operations Lead, Product Go-to-Market

    1 month ago

    Singapore GOOGLE ASIA PACIFIC PTE. LTD. Full time

    Roles & ResponsibilitiesPRODUCT AREAThe Go-to-Market Operations (GtM) team ensures Google's complex and ever-evolving Ads business runs smoothly. We are instrumental in setting go-to-market strategy, and ensuring flawless execution and operations against the strategy. We have teams embedded in each of the major Ads business areas as well as global teams that...

  • Strategy and Operations Lead, Product Go-to-Market

    4 weeks ago

    Singapore GOOGLE ASIA PACIFIC PTE. LTD. Full time

    Roles & ResponsibilitiesPRODUCT AREAThe Go-to-Market Operations (GtM) team ensures Google's complex and ever-evolving Ads business runs smoothly. We are instrumental in setting go-to-market strategy, and ensuring flawless execution and operations against the strategy. We have teams embedded in each of the major Ads business areas as well as global teams that...

  • Central Strategy and Operations Lead, Go-To-Market

    4 weeks ago

    Singapore GOOGLE ASIA PACIFIC PTE. LTD. Full time

    Roles & ResponsibilitiesPRODUCT AREAThe Go-to-Market Operations (GtM) team ensures Google's complex and ever-evolving Ads business runs smoothly. We are instrumental in setting go-to-market strategy, and ensuring flawless execution and operations against the strategy. We have teams embedded in each of the major Ads business areas as well as global teams that...

  • Central Strategy and Operations Lead, Go-To-Market

    1 month ago

    Singapore GOOGLE ASIA PACIFIC PTE. LTD. Full time

    Roles & ResponsibilitiesPRODUCT AREAThe Go-to-Market Operations (GtM) team ensures Google's complex and ever-evolving Ads business runs smoothly. We are instrumental in setting go-to-market strategy, and ensuring flawless execution and operations against the strategy. We have teams embedded in each of the major Ads business areas as well as global teams that...

  • Central Strategy and Operations Lead, Go-to-market

    1 week ago

    Singapore Google Full time

    Google will be prioritizing applicants who have a current right to work in Singapore, and do not require Google's sponsorship of a visa.Minimum qualifications: Bachelor's degree or equivalent practical experience. 4 years of experience in management consulting, sales operations, business strategy, investment banking, venture capital, private equity or...

  • Technology Solutions GTM Lead

    1 month ago

    Singapore AMAZON WEB SERVICES SINGAPORE PRIVATE LIMITED Full time

    Roles & ResponsibilitiesAWS Sales, Marketing, and Global Services (SMGS) is responsible for driving revenue, adoption, and growth from the largest and fastest growing small- and mid-market accounts to enterprise-level customers including public sector. The AWS Global Support team interacts with leading companies and believes that world-class support is...

  • Technology Solutions GTM Lead

    4 weeks ago

    Singapore AMAZON WEB SERVICES SINGAPORE PRIVATE LIMITED Full time

    Roles & ResponsibilitiesAWS Sales, Marketing, and Global Services (SMGS) is responsible for driving revenue, adoption, and growth from the largest and fastest growing small- and mid-market accounts to enterprise-level customers including public sector. The AWS Global Support team interacts with leading companies and believes that world-class support is...

  • Greenfield Solutions GTM Lead

    4 weeks ago

    Singapore AMAZON WEB SERVICES SINGAPORE PRIVATE LIMITED Full time

    Roles & ResponsibilitiesAWS Sales, Marketing, and Global Services (SMGS) is responsible for driving revenue, adoption, and growth from the largest and fastest growing small- and mid-market accounts to enterprise-level customers including public sector. The AWS Global Support team interacts with leading companies and believes that world-class support is...

  • Greenfield Solutions GTM Lead

    1 month ago

    Singapore AMAZON WEB SERVICES SINGAPORE PRIVATE LIMITED Full time

    Roles & ResponsibilitiesAWS Sales, Marketing, and Global Services (SMGS) is responsible for driving revenue, adoption, and growth from the largest and fastest growing small- and mid-market accounts to enterprise-level customers including public sector. The AWS Global Support team interacts with leading companies and believes that world-class support is...

  • Greenfield Solutions GTM Lead, APJ Focus GTM

    1 month ago

    Singapore Amazon Full time

    AWS Sales, Marketing, and Global Services (SMGS) is responsible for driving revenue, adoption, and growth from the largest and fastest growing small- and mid-market accounts to enterprise-level customers including public sector. The AWS Global Support team interacts with leading companies and believes that world-class support is critical to customer success....

  • Greenfield Solutions GTM Lead, APJ Focus GTM

    4 weeks ago

    Singapore Amazon Full time

    AWS Sales, Marketing, and Global Services (SMGS) is responsible for driving revenue, adoption, and growth from the largest and fastest growing small- and mid-market accounts to enterprise-level customers including public sector. The AWS Global Support team interacts with leading companies and believes that world-class support is critical to customer success....

  • Greenfield Solutions GTM Lead, APJ Focus GTM

    1 month ago

    Singapore Amazon Full time

    Description AWS Sales, Marketing, and Global Services (SMGS) is responsible for driving revenue, adoption, and growth from the largest and fastest growing small- and mid-market accounts to enterprise-level customers including public sector. The AWS Global Support team interacts with leading companies and believes that world-class support is critical to...

  • Series-c Fintech Go-to-market

    1 week ago

    Singapore ACCEL AI PTE. LTD. Full time

    Benefits:Competitive salary, performance-based incentives, stock options, healthcare, and retirement benefits.Key Responsibilities: Develop and execute the gotomarket strategy for the firm's secondaries software solutions Identify and prioritize target market segments, including GPs, LPs, and dedicated secondaries funds Collaborate with product management to...

  • Series-C Fintech Go-To-Market

    1 month ago

    Singapore ACCEL AI PTE. LTD. Full time

    Roles & ResponsibilitiesOverview: Our client, a leading AI-powered deal assistant in the private market space, is seeking a dynamic and experienced M&A and Fundraising Director to drive strategic initiatives related to mergers and acquisitions (M&A) and fundraising activities. The ideal candidate will play a critical role in executing Client's growth...

  • Apj Client Solutions Go to Market Analyst

    1 week ago

    Singapore Dell Full time

    Join us as a Commercial Client Go-To-Market Analyst on our Product Line Management team in Singapore to do the best work of your career and make a profound social impact.What you'll achieveAs a GTM Analyst for APJ, you will support the development of marketing and execution plan for Commercial clients go to market for Asia-Pacific & Japan markets. It is a...