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Regional Product Marketing Manager

4 months ago

Singapore Canon Full time
Job DutiesManage assigned Canon Software Solutions in document capture, scanning and workflow management solutions

Develop Go-to-Market (GTM) strategy, value proposition & initiatives to drive market awareness and generate demand across all sales offices

Launch and market solutions to all Area Sales Offices value chain, which includes Sales, professional services, support and solution specialists

Co-ordinate with stakeholders & product principals to ensure high quality products are released and all required information are available including pricing, collaterals, and training at the time of launch

Manage all internal stakeholders to be aligned with software solution marketing plan and strategy

Responsible for solution life cycle management including launch, pricing strategy, product position, features enhancement and roadmap for assigned portfolio

Conduct major win-loss reviews and ensure prompt marketing measures are taken to address it

Build deep knowledge of the market, customers and competitors and guide software & solution roadmap and strategy

Own and develop marketing assets for use in cross channel delivery

Equip sales (direct and in-direct channel) with the knowledge and tools they need to be successful

  • Requirements
  • Minimum 5 years in software solutions/service related industry, with at least 8 years of work experience, preferably in a managerial role
  • Bachelor's Degree (or equivalent) in Marketing or Business Management
  • Understanding of Enterprise business solutions, SaaS, Cloud Technologies, workflow automation and digital transformation tools
  • Comfortable in a fastpaced environment with frequent dynamic requests from stakeholders.
  • Strong understanding of one of these areas, information management, business process management or digital transformation services for Enterprise Companies to SMB.
  • Resultsoriented and aligned to organisation's goals and priorities
  • Detailoriented; able to multitask and collaborative
  • Strong public speaking and presentation skills
  • Previous marketing / customer engagement (sales/presales) experience