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Regional Marketing Manager

2 months ago

Singapore LICO RESOURCES PTE. LTD. Full time
Roles & Responsibilities

The Company

Our client is a leading global manufacturer of laboratory instruments, known for their innovative solutions and cutting-edge technology. With a strong presence in the scientific community, they are committed to advancing research and development across various industries. As they continue to expand their market reach, they are seeking a dynamic and results-driven Regional Marketing Manager to join their team.

The Role

As the Regional Marketing Manager for the South East Asia region, you will play a crucial role in developing and executing marketing strategies to drive growth and increase market share. This position offers an exciting opportunity to work with a diverse range of clients and partners across the region, while contributing to the company's global marketing initiatives.

Key Responsibilities:
  • Develop and implement physical and digital marketing campaigns targeting existing and new clients in the South East Asia region
  • Collaborate with the global marketing team to adapt and execute worldwide marketing initiatives for regional impact
  • Manage lead generation activities and nurture high-quality leads to support sales targets
  • Oversee the quality and growth of the customer database in CRM, working closely with local sales and business development teams
  • Organize and manage various marketing events, including seminars, exhibitions, and trade shows
  • Drive digital marketing efforts, including webinars, email campaigns, and social media strategies
  • Analyze campaign effectiveness using various analytical tools and adjust strategies accordingly
  • Manage and optimize the marketing budget to ensure maximum ROI
  • Collaborate with distribution partners to maintain consistent brand messaging across all platforms
  • Contribute creative ideas for innovative marketing approaches in both physical and digital realms
Required Skills and Experience:
  • Degree in Marketing, Communications, or a relevant scientific field (Chemistry, Pharmaceutical, Food, or Agricultural Sciences)
  • At least 2 years of relevant experience in marketing; preferabley in the scientific industry or in high quality B2B product marketing
  • Strong understanding of digital marketing channels and social media platforms
  • Excellent written and verbal communication skills in English
  • Proficiency in Microsoft Office suite and Google Analytics
  • Ability to travel within the South East Asia region
  • Self-motivated with a dynamic personality and ability to work independently
  • Strong analytical skills and data-driven decision-making abilities
  • Adaptability to work in a fast-paced, multicultural environment


If you are passionate about marketing, have a keen interest in scientific advancements, and are ready to take on a challenging role in a global company, we want to hear from you. Please send your updated resume to nicole@licoresources.com quoting reference number M24791.


Only shortlisted candidates will be notified.

"Data provided is for recruitment purposes only."

Job Reference No: M24791 EA Licence No.: 13C6733 EA Registration No.: R1333454


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