Paid Media Analyst

2 weeks ago


Singapore ACRONYM ASIA PTE. LTD. Full time

Specific Duties

  • Lead and grow the Paid Media department's reporting processes across all clients by educating and guiding the team on how to communicate a story through data
  • Lead monthly and/or weekly reporting and analysis for clients that provides a holistic view of how each marketing channel is working in tandem and identifies root causes of trends within the account
  • Provide optimization recommendations and other actionable insights to Paid Search, Paid Social, Display, and other Paid Media team leads based on performance data
  • Be the lead resource to the Paid Media team in regard to reporting and data analytics tools including Adobe Analytics, Google Data Studio, and Google Analytics
  • Work with new clients to set up reporting dashboards that communicate the impact of Paid Media efforts on their overall business KPIs
  • Standardize the Paid Media department's approach to testing through brief development and implementation as well as coordination with other departments, such as UXO, Intel, and Creative
  • Brainstorm and provide clientspecific testing suggestions to other members of the Paid Media team in order to encourage a culture of continuous testing within the Paid Media team
  • Communicate testing results and show impact across departments (Paid Media, Intel, UXO, SEO, etc.)
  • Provide performance projections and budget recommendations for Paid Media clients at various levels of data, including, but not limited to, account, market, campaign, channel, and product line.
  • Assist in troubleshooting and QAing pixel implementation and landing page tracking
  • Stay ahead of the latest emerging trends and industry developments for tools and trends and be an active participant in crossdepartmental knowledge sharing

Requirements:

  • Google Ads certified (including Fundamentals, Search, Display, Video, Shopping, Mobile)
  • Microsoft Advertising certified
  • Google Analytics certified
  • 1+ years experience in Paid Media, having developed strategy and executed campaigns across multiple digital paid media channels, including search, display, and social
  • Advanced knowledge of the capabilities of Paid Media trafficking platforms such as Google Ads, Microsoft Advertising, Search Ads 360, and Facebook Business Manager
  • Actively seeks out opportunities to learn new skills and develop their overall understanding of Paid Media and analysis


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