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Paid Media Lead
2 weeks ago
Work Location:
near City Hall MRT
Salary :
$6,000-$8,000
Job Scope
- Marketing Performance Management
- Responsible for understanding the media landscape and identify the mix of media channels that will best advertise the products to its target audience.
- Identify ways to optimise costs and effectiveness for campaigns.
- Work with media buyers and aggregators on media and placement strategy.
- Defines the strategy and liaise on buying.
Top 3 Mandatory Skills:
- Performance/ Paid Media Strategy/Planning and ongoing counsel
- Integrated / Mix-Media Touchpoint reporting and recommendations
- Financial Services experience / Partnership with platform (Meta, Google etc.)
Optional/Good to have skills:
- Google Ad partner certified etc
- Meta Ad Certified etc
Job Description:
Media Strategy / Planning:
- Once/Quarter across 4 products
- In-Person Workshop meetings (approx.8-hours)
- Setting clear benchmarks, proposing optimal budget to spend by channels
- Stitching an end-to-end reporting for optimisation using AA, media agency & funnel data
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