Paid Media Lead

2 weeks ago


Singapore ZENITH INFOTECH (S) PTE LTD. Full time
This is a 12 months contract assigned to our client

Work Location:
near City Hall MRT

Salary :
$6,000-$8,000

Job Scope

  • Marketing Performance Management
  • Responsible for understanding the media landscape and identify the mix of media channels that will best advertise the products to its target audience.
  • Identify ways to optimise costs and effectiveness for campaigns.
  • Work with media buyers and aggregators on media and placement strategy.
  • Defines the strategy and liaise on buying.

Top 3 Mandatory Skills:

  • Performance/ Paid Media Strategy/Planning and ongoing counsel
  • Integrated / Mix-Media Touchpoint reporting and recommendations
  • Financial Services experience / Partnership with platform (Meta, Google etc.)

Optional/Good to have skills:

  • Google Ad partner certified etc
  • Meta Ad Certified etc

Job Description:

Media Strategy / Planning:

  • Once/Quarter across 4 products
  • In-Person Workshop meetings (approx.8-hours)
On-going advice/counsel on media performance, in-flight strategy/optimisation, end-of-campaign insight

  • Setting clear benchmarks, proposing optimal budget to spend by channels
  • Stitching an end-to-end reporting for optimisation using AA, media agency & funnel data

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