Apac Paid Acquisition Lead

2 weeks ago

Singapore LEGO Full time

Location

  • Singapore, Singapore

Job ID

Category

  • Sales, Marketing & Product Management
Are You Our Next Performance Marketing Trailblazer for APAC?

We're seeking a strategist who can get things done and passionately fly the flag for digital commerce. In this role you don't just drive commercial growth - you define it. Craft holistic platform marketing strategies, spearhead signature tentpole campaigns, and lead the way for tech adoption. Join us and drive the next wave of performance marketing in APAC.

Core Responsibilities- Drive commercial growth and user acquisition in APAC via paid levers with a primary focus on Amazon search and display Build and own implementation of an overall APAC platform marketing strategy with support from local and regional performance marketing colleagues - particular focus on display Collaborate across the organization to ensure campaigns align with brand calendars and contribute to commercial goals. Maintain regional Joint Business Plan and lead tentpole campaign development with regional retail media partners Define and drive adoption of regional ad tech roadmap, lead relations (JBPs) with tech partners, and harmonize with other marketing domains Fronting industry trends as they relate to performance marketing and retail media Stay at the forefront and educate internal collaborators on the value of retail media to raise general knowledge and get the teams excited about the opportunities
Play your part in our team succeeding


The APAC Regional Marketing and E-commerce team is dedicated to leading our brand, marketing, and e-commerce growth and innovation across the region.


As a member of the performance marketing team, you directly contribute to developing and performing growth strategies pivotal to our commercial delivery in partner eCommerce.

Our future growth plans are highly related to our ability to elevate our ecommerce capabilities and execution with the largest market place platforms in the region.

You'll join a dynamic team, eager to learn, grow and build strong relations with our markets.

Do you have what it takes:

  • Bachelor's degree in Marketing, Communications, Advertising or related field (or equivalent commercial experience)-
  • 8-10 years of experience in digital commerce
  • Display, Search, and/or other marketing fields ideally from a premium consumer brand or digital agency-
  • Excellent analytical skills, a passion for data metrics and the ability to turn analysis into the creation, execution of practical e-Commerce programs and digital campaigns-
  • Comfort with technology, including the ability to understand key technical issues and their implications-
  • Proficient in using website performance suites and data platforms / clean rooms, such as AMC-
  • Strong interpersonal and networking skills, with the ability to work efficiently in a diverse, multicultural environment-
  • Ability and desire to work at both strategic and tactical levels
  • willingness to 'roll up your sleeves' and drive execution#LI-FH1

What's in it for you?:

Here are some of what to expect:

Family Care Leave - We offer enhanced paid leave options for those important times.-
Insurances - All colleagues are covered by our life and disability insurance which provides protection and peace of mind.-
Wellness - We want you to be your best self, so you'll have access to the Headspace App and lots of wellbeing initiatives and programmes run by local teams where you are based.-
Colleague Discount - We know you'll love to build so from day 1 you will qualify for our generous colleague discount.-
Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.-
Your workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. The hiring team will discuss the principles of our hybrid work model 'Best of Both', role eligibility and frequency with you during the recruitment process.
Children are our role models. Their curiosity, creativity and imagination inspire everything we do.

We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is proud to be an equal opportunity employer. We are committed to equal employment opportunity and equal pay regardless of e.g. race, colour, religion, sex, national origin, sexual orientation, disability or gender identity.

Thank you for sharing our global commitment to Children's Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO
- ** team today.

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