Media Analyst, Apac

2 weeks ago

Singapore LEWIS Full time

Job title:
Senior Media Analyst/Media Analyst

About LEWIS
The company is an integrated communications agency that has gone from start-up to multi-national in over two decades. The company now ranks in the top 40 agencies worldwide and has 24 offices.

Its success is due to a combination of factors:
talented people delivering award-winning campaigns, expanding client relationships into new markets or services, and making strategic acquisitions.

The agency, its people and client campaigns have won many prestigious awards, including Cannes Lions, Holmes Report, ICCO, PRCA and European Excellence.


Purpose of the role
TEAM LEWIS seeks an experienced Media Analyst to join its new global reputation and purpose practice, VIVID.

A self-starter with a track record in innovative reporting, data story-telling and stellar dash boarding skills with an interest in corporate communications and ESG.

The Senior Media Analyst/Media Analyst will work on key client accounts and new business proposals to ensure the highest reporting and analysis standards.

They will also be responsible for overseeing the region's reporting.

Key responsibilities and tasks

  • Insights, Analytics & Research _
  • Choosing which research methods to use for a particular query and structuring searches to deliver results against agreed KPIs.
  • Monitor and identify media coverage and conversations on key topics of interest across all mainstream and social media platforms for clients on a 24/7 cycle.
  • Ensure the delivery of excellent, consistent service and results to clients; bring rigorous evaluation and measurement to campaign planning and reporting.
  • Translate and summarise media content to deliver regular media reports and alerts to inform the client of any impending developments or crises in media coverage.
  • Conduct quantitative and qualitative media data analysis to understand the extent of media volume during significant developments and provide sentiment analysis of said reports and mentions.
  • Ensure the accuracy, comprehensive coverage, and timely delivery of daily reports on the client's media footprint.
  • Execute projects to create value and efficiencies for the client and the project/account servicing team.
  • Utilise our tools and dashboard software suite to cover the endtoend process of extracting raw data, uncovering insights, and delivering factual, digestible reports to clients and account teams.
  • Takes responsibility for ensuring excellent client communication at all levels, defining KPIs, deadlines and service agreements.
  • New Business _
  • Works with the team to provide insights and research for new business pitches in collaboration with the Director, Corporate Strategy APAC and/or the local and regional leadership team, playing a crucial role in selling LEWIS credentials throughout the tender process.
  • Client Management _
  • Provides counsel for all monitoring reporting and insightsbased tasks relevant to key public relations accounts across the APAC region.
  • Works with account servicing teams to ensure account profitability and optimise reporting and monitoring revenues for the business.
  • Demonstrably grows client revenues in line with the profitability of accounts and projects.
  • Drives a proactive approach to upsell services/projects and increasing retainer budgets.
  • Directs and manages strategic relationships with the client, providing insight and counsel across all media monitoring, analysis, and reporting aspects.
  • Delivers an addedvalue consultancy and works closely with clients to direct campaigns and introduce services and products across traditional and emerging communications channels.
  • Team working and development _
  • Takes overall leadership responsibility for their area of expertise, including coaching, supervision, assessment and reviews of all team members
  • Defines deliverable client objectives and sets standards of excellence for all client activity, driving commitment from all levels of the team
  • Acts as a respected manager/resource, working closely with colleagues to maximise strengths, improve weaknesses and support the career development of other team members

About you


With experience working for a PR agency or media monitoring house, you are a strategic thinker who enjoys counselling clients and devising new ways to monitor, track and report campaign successes.

However, you don't hesitate to give suggestions where improvements can be made.

With rounded corporate communications experience across various sectors, you are passionate about the role of business in society and operate at the forefront of providing research and insights that contribute to developing communications programmes to show this.

Mission focussed and commercial, you have a "sleeves rolled up" mentality and like to exceed goals, deliver results, and make a positive impact.


Supporting Requirements

  • Experience in both an agency and media monitoring company is a plus
  • Good understanding of trend

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