Marketing Manager, Apac

2 weeks ago

Singapore Blue Ant Media Full time

TELLING CAPTIVATING STORIES TO AUDIENCES EVERYWHERE- Our productions and media brands are a product of our employees who are passionate experts in all of these areas.

They are fanatical about creating outstanding content and experiences; and enthusiastic about delivering it on new and evolving platforms.

We actively seek out people who embody our core values:
optimism, creativity, entrepreneurism, agility and integrity.

We attract creative talents who are optimistic about the evolving future of content and who take pride in seeing opportunity where others see challenges.

We encourage employees to think like small business owners by taking ownership on projects and giving them the flexibility to take risks and embrace an evolving media landscape.

Our team members excel at collaborating with internal and external partners and our culture fosters sharing ideas and treating all people with respect.


Marketing Manager, APAC

  • We are looking for Marketing Manager, supporting the VP of Distribution
  • Asia and the Managing Director, APAC in our Singapore location.

What You'll Be Doing

_ Affiliate Marketing Support - client facing_

  • Maintain a list of marketing contacts within all regional affiliates and platforms who are carrying Blue Ant Media channels (Love Nature and FAST)
  • Be the central point of contact for all regional pay TV affiliates and platforms for all forms of marketing support including new content releases, promotional and marketing materials, logos, images, metadata, EPG, file delivery etc
  • Assist with new channels launches as well as leading strategy and support for our growing FAST and ondemand business for multiple brands in the region
  • Communicate programming strategy, marketing opportunities and content knowledge to support brand growth both internally and externally with our affiliate partners who carry our brand
  • Coordinate marketing activities with paytv and streaming platforms and our representatives (agents) in APAC particularly LYD (Korea), Portico (Taiwan) and MSky (Vietnam)
  • Participate where possible in business trips to meet and support our affiliate customers
  • Coordinate marketing assets for regional trade events as needed by regional teams
  • Act as the marketing point of contact for all ad sales related needs from the platforms

_ Content Sales - marketing support_

  • Provide research and support to Sales Lead on content pitch deck for client across the region
  • Provide sales support by way of producing pitch decks and other materials

_ Marketing_

  • Work closely with international team to promote the Love Nature and FAST channel brands and properties by localizing marketing campaigns across affiliate platforms to promote tunein, subscribers and engagement
  • Serve as a key thought leader in aligning the brand's strategies to formulate affiliate marketing strategies to integrate promotional efforts across all platforms both internal and external (onair, online, print, direct mail, radio, social media, onground etc)
  • Support the growth and development of the Love Nature and FAST channel brands

_ Channel Operations - support_

  • Gathering Onboarding information from affiliates/agents for new deliveries and scheduling test files (video/subtitles/metadata/imagery) with the internal teams (Programming/MediaService/Creative)
  • Submitting tickets with Media Services for project deliveries and collating/requesting all subsequent supporting materials.

_ APAC Strategy_

  • Contribute to the APAC strategy and the development and implementation of regional sales growth strategy
  • Be the regional point of contact for internal marketing and programming needs about the needs of regional branded services affiliates
  • Input into the marketing plan for APAC affiliates
  • Work with the Central Marketing teams to prepare brand specific marketing materials for promotional opportunities and share key marketing documentation with existing and prospect platforms

What You'll Bring

  • Degree/Diploma in Marketing Management or Mass Communications
  • Minimum 3 to 5 years marketing experience in a service industry, ideally the pay TV industry
  • Effectively bilingual in English and Chinese to liaise with associates (both written & verbal) would be an asset
  • Strong interpersonal skills
  • Selfstarter, and multitasker
  • Creative, analytical and resourceful
  • Willingness to travel
  • Commerce/ Business marketing
  • Digital/trade/international marketing experience
  • Existing network in TV/ paytv/ digital platforms in APAC

You Are

  • Organized with strong attention to detail
  • Able to manage overlapping, urgent tasks and deadlines
  • A team player, but comfortable working independently

Here's What You Can Expect In Return

  • Hybrid work environment
  • Generous vacation package
  • A team that trusts and wants to win together
  • Leadership that supports your development and longterm career goals at Blue Ant Media

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