Program Manager Smb, Apac

2 weeks ago

Singapore TikTok Full time
Responsibilities
About Us
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.

Why Join Us
At TikTok, our people are humble, intelligent, compassionate and creative. We create to inspire - for you, for us, and for more than 1 billion users on our platform.

We lead with curiosity and aim for the highest, never shying away from taking calculated risks and embracing ambiguity as it comes.

Here, the opportunities are limitless for those who dare to pursue bold ideas that exist just beyond the boundary of possibility.

Join us and make impact happen with a career at TikTok.

About the Team

TikTok's SMB team aims to help businesses and brands of all sizes unleash their creative side, connect with our audience, and engage with new and existing customers.

From designing scaled sales and service delivery programs to ensuring our customers have best-in-class tools and products at their fingertips, our SMB team combines operational expertise with a customer-centric mindset to help businesses achieve their marketing goals on TikTok, no matter how big or small.


The Global SMB Program Management team builds, develops, and evolves the programs that drive our core sales teams and lead generating functions.

As the Program Manager, you'll work on implementation, execution and refinement of program initiatives.

You will help develop initiatives and be responsible for key parts of their execution and deliver day to day support.

You'll also provide important feedback for further improvements to streamline processes within our SMB Sales teams.

In addition, you will be responsible for detailed reporting and creating insights for the program management function and our sales teams.


Responsibilities:

  • Develop sales programs and service strategies that align to identified opportunities within the advertiser funnel to improve acquisition, growth and retention.
  • Work closely with management and between SMB sales, marketing, product, and operations teams to facilitate smooth delivery and endtoend execution of scalable sales programs.
  • Optimize program operations with a focus on process management, deep dive analysis and funnel optimization.
  • Effectively manage delivery of programs through inhouse and outsourced partners, ensuring quality and operational efficiency to drive incremental revenue growth.
  • Communicate clearly the progress of weekly/monthly/quarterly initiatives to stakeholders.
  • Design clear measurement strategies and success metrics, in partnership with Analytics team, to understand and optimize the impact and ROI of each program.

Qualifications:

  • Minimum 5 years of relevant Program Management experience.
  • Experience working with small businesses and developing strategies to scale services and support.
  • Ability to work in fastpaced environment and resourceful in achieving success in the face of ambiguity.
  • Demonstrated ability to multitask, prioritize and meet timelines on deliverable.
  • Strong critical, analytical thinking and data skills.
  • Experience in online marketing, sales, and product solutions for small businesses.
  • Experience working with SMB vendors across sales, account management and service workflows.
  • Expert knowledge of social media, mobile apps, and digital and mobile marketing.
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy.

To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach.

We are passionate about this and hope you are too.

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