Ecommerce Key Account Manager
1 week ago
Job Description:
Site Name:
Singapore - Rochester Park
Posted Date:
Jan
Hello. We're Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we're improving everyday health for billions of people.
By growing and innovating our global portfolio of category-leading brands - including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum - through a unique combination of deep human understanding and trusted science.
What's more, we're achieving it in a company that we're in control of. In an environment that we're co-creating. And a culture that's uniquely ours. Care to join us. It isn't a question.This is an exciting time to join us and help shape the future. It's an opportunity to be part of something special.
As eCommerce Key Account Manager, you will be responsible for the following areas:
Key Accountabilities/Responsibilities:
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CUSTOMER MANAGEMENT: Define and owns the eCommerce strategy and relationship with emerging key Etailers (Shopee Supermarket, Qoo10, Amazon, Food Panda, Pretty Healthy)
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ENABLER MANAGEMENT:Single point of contact for eCommerce enabler operations for Singapore. Responsible for operationalizing the commercial calendar for designated customers in coordination with the enabler.
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COMMERCIAL CALENDAR: Develop, sign-off, and manage the commercial calendar for the designated customers. Co-creating pricing and promo strategy (SKU level pricing and promotions) together with the eCommerce Lead.
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SALES AND SPENDS: Responsible for delivering sales target for designated customers and within sanction spends on Gross to Net Promotion. Accountable for budgeting, monitoring and reconciliation of trade spends for designated customers.
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PERFORMANCE REVIEW: Review performance of key activities within designated customers and make recommendations on improvements. Leads the review of enabler operations and metrics. Monitors performance of on-platform marketing with the performance marketing manager and eCommerce Lead.
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STAKEHOLDER MANAGEMENT:Co-create on and off-platform marketing activities (search engine, social media channels, other digital channels) with performance marketing manager (CPAs and Off-site marketing), trade marketing (Promo, Creatives, GWP), brand teams (Campaign support, NDPs, Livestream), Finance (budget and funding), Supply Chain (stocks) align key activities.
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FORECASTING: Partner with supply chain and demand planning together with enabler and key etailers to ensure sales forecast accuracy and customer service levels KPI compliance. This includes timely invoicing and delivery to customer within the agreed lead time.
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METRICS: Responsible for data analytics and presentation based on available Digital Commerce metrics such as Conversion Rate % (CR %), Gross Merchandise Value (GMV), Average Basket Size (ABS), Click Through Rate (CTR %), Page views, Visitors etc. Post-promotion analysis and insights generation.
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NEW BUSINESS: As part of career development, the eCommerce Key Account Manager will lead special projects like new business models like D2C, cross-border, Digital Commerce acceleration projects and OMNI CHANNEL.
Requirements:
- A Degree Holder in marketing/business administration or related discipline, with 35 years of work experience.
- 13 years' experience in eCommerce, Sales or Trade Marketing functions in FMCG.
- Possess strong communication and interpersonal skills.
- Ability to collaborate with internal and external stakeholders effectively.
- Independent and selfdriven.
- Strong time management and analytic skills and able to work under tight timelines.
- Willing to accept all kinds of challenges and able to handle multiple priorities.
Diversity, Equity and Inclusion
At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone.
We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives.
We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.
At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone.
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