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Head of Marketing
2 weeks ago
Our Client
Our client is a multinational optical prescription eyewear retail chain which is located Islandwide in Singapore.
Responsibilities:
- Run brand and personal marketing
- Set performance matrix and track closely to ensure that we are meeting our marketing targets
- Build and execute social media strategy including planning of content and communication
- Build a 360 brand marketing strategy and drive execution though all channels
- Deliver in store graphics and enhance the shopping environment for consumers in the stores
- Work closely with Digital team to plan and align content across all channels
- Build and execute towards a brand calendar to be fully owned for Singapore
- Shopper marketing own and execute the VM plans in the stores based on consumer behavior
- Lead and prioritize the design team's capacity
Requirements:
- Experience in Singapore
- Creative mindset
- Problem solver
- Attention to detail
- Team spirit
- BSc in Marketing or related field
KPIs:
- Brand awareness and sentiment
- Net Sales
- NPS
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